Jean Seabrook: Ecostore Group CEO responds to 'permanent recall' marketing stunt criticism
Matt Heath & Tyler Adams Afternoons - A podcast by Newstalk ZB
The popular Kiwi brand Ecostore has been torn to shreds online by customers angry over a stunt which saw them "recall" all their bottled products, although their CEO says there is "no need to worry" after the announcement. The marketing fail led to...
