Why ABM is for everyone in 2021 -- Randi Barshack // RollWorks
MarTech Podcast ™ // Marketing + Technology = Business Growth - A podcast by I Hear Everything
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Ben and Randi discuss why ABM is growing steadily available in the down market, and why it should be looked at as a scaled program. They also discussed the challenges of articulating the benefits of ABM and why the backbone of the ABM program is account-based advertising.
