Storytelling: The Underutilized Marketing Tool with Rashad Drakeford, Head of Content Marketing, Robinhood

Rashad Drakeford, Head of Content Marketing, Robinhood, knows the importance of telling a good story and leveraging the impact of that through the content he creates as a brand. In this episode, Rashad shares some of the lessons he’s brought to Robinhood from his experiences working at Apple, Revolt Media, Madison Square Garden, the U.S. Department of Energy, and Barack Obama’s first Presidential campaign. Rashad has a unique perspective on creating the most impactful content and engaging with the right influencers at Robinhood.