Scaling an Amazon Strategy with Kiri Masters, Founder and CEO of Bobsled Marketing

Amazon is becoming an ever-larger part of the distribution and marketing strategies for more and more brands. So how can brands optimize their presence on this e-commerce giant? To find out, we talked to Kiri Masters, founder of Bobsled Marketing, a digital agency committed to helping brands of all sizes grow and protect their Amazon marketplace channels. On this episode of Marketing Trends, Kiri talks all things Amazon. She shares which brands should and shouldn’t be selling through Amazon, what the latest update and trends are with the platform, how to think about developing an effective Amazon strategy, and much more.   Links: Full Notes & Quotes: http://bit.ly/2JaZPiO  Kiri’s LinkedIn:  http://bit.ly/2qsTatV Kiri’s Twitter: http://bit.ly/2nUlEvw Bobsled Marketing: http://bit.ly/31yHrqE   3 Key Takeaways: - To successfully scale on Amazon, you must have a team approach to it, not just a single Amazon pro. - Brands need to take a realistic look at whether their product has strong enough customer relationships to warrant a direct-to-consumer approach or whether they should consider distribution on Amazon. - Amazon isn’t just a distribution platform, it’s also a search-engine where consumers go to look for physical products.   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.