Marketing Healthcare Innovation with Doug Sweeny, CMO of One Medical

Doug Sweeny made his mark in the marketing world with world-class, innovative companies like Google, Levi’s, and Nest. For his next challenge, he decided to join a company taking on one of the most change-resistant industries imaginable: healthcare. Doug is currently the CMO of One Medical, a company that is using disruptive technology to connect consumers with primary care providers. On today's episode, Doug sits down with Ian to talk about what he's working on at One Medical, how he got his start in marketing, why he likes to work for mission-based companies, and much more. Links: Full Notes & Quotes: http://bit.ly/2HdEqoi Doug’s LinkedIn: http://bit.ly/2Z4i9zo Doug's Twitter: http://bit.ly/31G98yc  One Medical: http://bit.ly/2Z8Jt3i 5 Key Takeaways: - Make marketing as simple as possible. Consumers should have absolute clarity about your message. - "It all starts and ends with the product you're selling." - Doug Sweeny - Campaigns work well when they are in tight alignment with a brand's product and mission. - A brand mission provides a rallying cry that ripples out through all marketing messages and channels. - "The balance between brand building, storytelling, positioning, and the business, have to be evaluated at all times." - Doug Sweeny Bio: As chief marketing officer, Doug is responsible for marketing strategy, growth and the brand story at One Medical. Doug brings deep experience across a variety of business categories and led marketing for iconic brands like Nest, Levi’s, Adidas, and General Motors EV1. In 2018, he was selected by Forbes as a top 50 CMO. While at Nest, Doug was hired as CMO and oversaw every aspect of the brand's consumer experience from an early start-up to becoming a household name. At Levi’s, he was VP of global marketing across 110 countries. Doug is a senior advisor to Google Ventures, a variety of startups, and frequent guest lecturer at Stanford School of Business and a Syracuse University iSchool board member. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.