How the Product Labels of the Future Will Change Everything with Francisco Melo of Avery Dennison Smartrac
Marketing Trends - A podcast by Mission - Wednesdays
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Francisco Melo of Avery Dennison Smartrac talks about his company’s unique venture: atma.io – an internally-built startup that has developed the world's leading connected product cloud, an end-to-end platform that can enable each and every physical item in the world to have a unique digital identity – and how giving products digital life will change the way consumers relate to creators.
