Focusing on the Bedrock of Brand Promise with Lindsey Roy, CMO and SVP, Hallmark
Marketing Trends - A podcast by Mission - Wednesdays
Categories:
Lindsey Roy, CMO and SVP, Hallmark has been with the legacy brand for more than two decades; In this episode she shares her passion for connecting people, and breaks down some of the ways she uses both data and human connection in all aspects of the Hallmark strategy, from new product launches, to developing the right connections with people across all demographics and generations.
