Finding Alignment Between Vision, Perception and Business Needs Using Data with Kevin Tate, CMO of Clearbit

Kevin Tate, the CMO of Clearbit is making it easier for businesses to both have more marketing data and also how to interpret it more effectively. Tate describes the challenge he seeks to address in aligning the vision of where his marketing department sees things going, the perception that they leave on their target market, customers, and the sales needs that the business has to remain profitable and successful.