CMO Roundtable: Getting Started and SaaS Marketing

This episode of Marketing Trends features a CMO roundtable with Meagen Eisenberg, Harsh Jawharkar, and Thomas Butta of TripActions, Atlassian, and SignalFx, respectively. They discuss how to succeed as a new CMO, the future of SaaS marketing, how to work with a board of advisors, and much more.   Links: Full Links, Quotes, & Notes: http://bit.ly/32ux206 Meagen’s LinkedIn: linkedin.com/in/meageneisenberg Harsh’s LinkedIn: linkedin.com/in/harsh/  Tom’s LinkedIn: linkedin.com/in/tombutta/ TripActions Website: tripactions.com/ Atlassian Website: atlassian.com/  SignalFx Website: signalfx.com/   3 Key Takeaways: - When starting as a new CMO, don’t come in with an agenda or preconceived notions about what you should do. Be open to suggestions and feedback. - In a SaaS environment, it’s crucial to be tightly aligned with your CFO so you can plan, understand, and justify acquisition strategies. - Whether joining them or forming them, advisory boards are a great way to gain exposure and form a community.   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.