217: Engaging Gen Z with JUV Consulting

During this 217th episode of “Marketing Today,” host Alan Hart interviews Ziad Ahmed and Shaina Zafar, executives at JUV Consulting.On the show today, we talk about how these young entrepreneurs began their already remarkable careers and JUV's first big break. We talk about JUV's purpose-driven mission and its unique workforce of Gen Z consultants.Ahmed and Zafar share how JUV has innovated and grown beyond their expectations. They emphasize their focus on big purpose-driven ideas. Zafar says, "As a purpose-driven company, we always think about people and purpose first." They explain their services and provide the example of fourteen-year-olds consulting with Fortune 500 companies on campaigns that are fundamentally disruptive. They emphasize that JUV is not business as usual, and they do not believe their clients are always right. Ahmed speaks with passion when he says, "I would rather lose every client that we have by speaking truth to power than ever gain a single client by being something that we're not." As they discuss the significant events of 2020, they speak with hope about the future. Ahmed says, "We exist to empower young people. That was always true, and we've always shown up for that." We have an exciting conversation that highlights young entrepreneurs that are genuinely making a unique impact. Highlights from this week's “Marketing Today”: How JUV began. 02:27Concerns and worries JUV faced in the first couple of years. 04:13JUV's first big break. 06:32JUV's services. 08:11Shaina's daily life. 09:49How they get started with clients. 12:11JUV's unique market positioning. 15:19The impact of 2020 on JUV. 18:54How JUV differentiates itself. 25:34Shaina and Ziad reflect on their purpose. 30:28JUV's long-term goals. 35:19Shaina shares a defining experience. 37:36Ziad shares a defining experience. 40:22Shaina reflects on advice she would give to her younger self. 43:00Ziad reflects on advice he would give to his younger self. 44:56Ziad shares about an impactful purchase he made in the last 6-12 months. 46:41Shaina shares about an impactful purchase she made in the last 6-12 months. 47:22JUV's take on the top opportunity and threat facing marketers today. 49:41 Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.