The Magical Science of Leader and Employee Engagement – In Just 7 Minutes with Doug Fine

Marketing The Invisible - A podcast by Tom Poland

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 Learn how to stimulate five-star performance with research-proven competencies that hardwire your culture for personal ownership, original thinking,and laser-like customer-focus Discover the necessary competencies for leaders and team members to dedicate their hearts, spirits, minds, and hands to the mission of your organization Know how to grow your understanding of a research-based model for engagement that will bring differentiation and a key competitive advantage to your company Resources/Links: :The ENGAGEMENT MAGIC® Model Demonstration: Signup here: https://www.dougjfine.com/demonstrationsignup Summary Doug Fine have been a human resources leader for over 25 years, both as a Naval Officer and in the hospital/healthcare industry. He specializes in leadership training and organizational development emphasizing work culture enhancement and training for high engagement by leaders and employees. In this episode, Doug shares practical actions that accelerate building a more engaged culture. Check out these episode highlights: 01:37 – Doug's ideal client: small to medium business with ten leaders and up to 100 employees. 01:59 – Problem he helps solve: lack of engagement 02:35 – Typical symptoms that clients do before reaching out to Doug: They're not going above and beyond the call of duty, high turnover, pour retention, discipline problems, absenteeism, injuries 03:23 – Common mistakes people make when trying to solve that problem: It's a random act of engagement 06:47 – Doug's Valuable Free Action(VFA): visit dougjfine.com 05:44 – Doug's Valuable Free Resource(VFR): The free stuff on my website I just put together an info graph that identifies the things that disengaged people do and the things that engage people to do. And it's really easy. It's not even a read, it's visual. People could take that and hang it up and compare themselves to those models. 06:39 – Q: "How important is it for leaders like executive teams and C-suite teams to understand engagement? A: If they understand what it is and they start practicing these competencies that make up the word MAGIC. So, leadership is key. I'm not going to do it for companies that are not willing to recognize that it's important for leaders to be fully engaged. And if a leader is engaged, that's more likely that their staff will be engaged. Tweetable Takeaways from this Episode: “Leaders have to drag performance out of people. But I also think that it's a leadership issue too. That they don't understand engagement and the factors that bring about full engagement. So, there is a lot of symptoms of it, high turnover,…Click To Tweet Info about our correspondent host:Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Travis Bennett: [00:00:09] Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis Bennett and I'm rocking it to you here out of Yangon, Myanmar, proving that you really can be anywhere in the world and build your business...