The Art of Getting Booked Everywhere – In Just 7 Minutes with Jackie Lapin

Marketing The Invisible - A podcast by Tom Poland

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 Discover how to seduce your next client with new and awesome offers Find out why your “why” is important and how authenticity is the key Learn what are the effective tools to pitch yourself in for your next new clients Resources/Links: Wanting to Know How to Create Compelling and Seductive Offers for Your Clients? Learn More on How to Seduce Your Clients Through Speaking and Getting Booked: SpeakerTunity.com/seduce Summary Have you been struggling to get new clients with the same old offers? Do you want to know how speaking can guarantee you new bookings? Are you ready to level up your game and touch new lives with speaking? Jackie Lapin is the Founder of SpeakerTunity, the Speaker and Leader Resource Company that provides leads, tools, and training to get booked for speaking on multiple platforms with no research on your part! In this episode, Jackie shares the promising secrets on how you can get booked everywhere! She also talks about why the audience matters most when looking for new clients. Check out these episode highlights: 01:36 - Jackie’s ideal client: “Anybody that needs to get in front of an audience to grow their business, Tom, and that could be coaches and leaders and experts and entrepreneurs and authors. But if you need people to buy your stuff, hire you, and you need to get in rooms to do it, that's my client.” 01:59 - Problem Jackie helps solve: “Well, most people need more clients. And if they're not getting enough clients, they need to get on stages of some shape or form. And the more you get on, the better! So, you really need to be versed in all the different kinds of stages.” 02:38 - Typical symptoms that clients do before reaching out to Jackie: “Well, they're frustrated because there's nobody out there to book for them because most of those people have disappeared out of the business. And they need to do this themselves, and they don't know where to find it.” 03:44 - Common mistakes that people make before they find Jackie’s solution: “Well, the two problems that people most experience are when they're trying to pitch themselves, they're talking about how fabulous they are. They are not really addressing that this is all about the audience.” 05:06 - Jackie’s Valuable Free Action (VFA): “Find three national organizations that are aligned with your business. Go mind that particular organization for all the chapter heads all across, whatever part of the world you're in, and then send them all a pitch.” 06:09 - Jackie’s Valuable Free Resource (VFR): Check out Jackie’s Website: SpeakerTunity.com/seduce 07:13 - Q: What are the tools that you need to actually be effectively getting yourself booking? A: One of those rare examples of speaker one sheet, which is really important, and it should be slick and beautiful and have a lot of really important information that showcases you fabulously. Tweetable Takeaways from this Episode: “When you're proposing yourself to a booker, it all has to be about what you're bringing to the table that's going to change lives and move people forward.” -Jackie LapinClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings everyone and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland,