Rising Above The Noise – In Just 7 Minutes with David Brier

Marketing The Invisible - A podcast by Tom Poland

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 Learn how creating an authentic voice help you generate loyalty and rise above the general noise Discover how to grow your brand without the B.S Know how to win value and not price Resources/Links: Get your Free Ebook from David Brier: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ Summary Daymond John of Shark Tank says, "David Brier is brilliant with branding." Grant Cardone calls him "a branding genius." Clients call him "the 007 of Branding." In this episode, David shares how he helps big brands defy gravity, create an authentic voice that generates loyalty and rise above the general noise. Check out these episode highlights: 01:16 – David's ideal client: My ideal client is basically any size clients at any industry. A company that is growth-oriented, meaning that they're ready for, they've either reached a place of a plateau. 03:01 – Problem he helps solve: Branding and marketing crap of companies. 04:02 – Typical symptoms people experience when trying to solve that problem: They are spending a lot more time on the sales, ramping up on sales. 04:49 – Common mistakes that people make when trying to solve that problem: They think that everything that they know is actually important. 06:15 – David's Valuable Free Action(VFA): Basically list out, look at your competition, write down all the promises that they're making and you will find they all overlap.You don't want to echo that same stuff. 06:47 – David's Valuable Free Resource(VFR):Get your Free Ebook from David Brier: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ Tweetable Takeaways from this Episode: “Look at your competition, write down all the promises that they're making and you will find they all overlap.You don't want to echo that same stuff.” -@davidbrierClick To Tweet Info about our correspondent host:Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Travis Bennett: 0:09 Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis Bennett and I'm rocking into out of Yang on in Myanmar, proving you can be anywhere in the world and build a successful business. I'm joined today by David Brier. David, it's a very, very warm welcome and it's great to have you on the show. David Brier: 0:26 Absolutely man, thank you so much for having me. Appreciate it. Travis Bennett: 0:29 It's our pleasure. And where are you coming to us from today? David Brier: 0:32 I'm coming to you from the Midwest. We're about an hour east of Minneapolis, for those that know their geography in the US, I mean, if your listeners are international versus US-based, but that's where I'm speaking to you from. I'm in my office right now, that's what you see behind me. Travis Bennett: 0:46 Perfect. Perfect. Cool. It's great to have you on the show. For those of you who don't know David,