Quick Steps to Improve Your SEO – in Just 7 Minutes with Stephan Spencer
Marketing The Invisible - A podcast by Tom Poland
Have the potential to be an industry leader by starting to work on your online reputation Achieve business breakthrough and become a thought leader in your industry. Get help improving the SEO of your website and be guided where to start Resources/Links: www.marketingspeak.com/invisible 5-Day SEO Maximizer Challenge Summary Stephan Spencer is a 3-time author, avid blogger, international speaker, and consultant on all things SEO. He founded his own SEO agency, Netconcepts, and even created a unique pay-for-performance SEO technology. He's also the host of two weekly podcasts, Marketing Speak and Optimized Geek. In this episode of Marketing the Invisible, Shares shares the misconceptions about SEO that could cause you to lose everything. Check out these episode highlights: 00:29 – Stephan’s professional background as an SEO Expert 01:48 – His ideal clients: mid to large sized businesses who wants to improve their rankings in Google 02:32 – common mistakes that his ideal clients are likely to make when trying to fix their ranking problems 02:37 – The symptoms his clients experience when trying to solve their SEO problems 06:35 – Stephan’s Valuable Free Action (VFA): Figure out what words people are searching for. 07:47 – Stephan’s Valuable Free Resource (VFR): https://www.marketingspeak.com/invisible/ 07:57 – How do you avoid getting snookered if you don't know SEO that well and you've got to hire an SEO expert. You can hire me but you probably you're going to hire somebody else. And for that go to my valuable free resource and you'll get the SEO hiring blueprint and the SEO BS detector which has trick questions and it's so that you can slip those into the interview and you have the answers there. And you'll find out who the posers are. Tweetable Takeaways from this Episode: “You don't realize there are tools out there that will help you to compare yourself with competitors in terms of number of organic keywords that you're ranking for and estimated traffic volumes coming from Google for you versus competitors…Click To Tweet “It's like trying to diagnose a disease without even being able to articulate the symptoms.” - sspencerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland:Hello everyone. A very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland I'm joined today by Stephan Spencer. Stephan, where are you hanging out man? Stephan Spencer: Santa Monica, California. Tom Poland:Santa Monica. They've got a boulevard there, right? Stephan Spencer: Hell yeah. Tom Poland:I've seen a song somewhere. Stephan Spencer: And a promenade and pier it's a beautiful place to live. Tom Poland:Fantastic. Well, I'm just delighted you joined us. For those of you who don't know Stephan, he's a bit of a legend really. He's generated millions and millions and millions of dollars of revenue and it's not in his bio. But I wanted to tell you that because I want you to understand that it's a bit of a privilege to hear from him. So well, I mean it's it's well deserved. So the bio which is understated, very modest three times author, avid blogger, international speaker, and consultant on all things S E O . He founded his own SEO agency NetConcepts in terms of marketing. I'm just a lot of this because he created a very unique world first pay per performance SEO technology which meant that you paid ...