Practical Steps to Growing Your Business – In Just 7 Minutes with Clay Clark and Robert Zoellner

Marketing The Invisible - A podcast by Tom Poland

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 Learn the real steps that you really need to take to grow your real business Know how to improve your branding so that your ideal and likely buyers will be willing to pay you what you are worth Learn the millionaire mindset to time management so you can avoid 'working too much in your business' Resources/Links: Check out The World’s Highest Reviewed Business Growth Program: https://www.thrivetimeshow.com/ Summary Clay Clark is the former U.S. SBA Entrepreneur of the Year, founder of 6 multi-million dollar companies, Forbes Contributor, author of 13 books & host of 6-times iTunes chart-topping podcast. Dr. Robert Zoellner owns a bank and started eight multi-million companies and an ent trapped in an optometrist body. In this episode, Clay and Robert share the secrets of how they help others launch and grow by providing their leaders with the wealth of knowledge they attained through studying the past and present “giants in the business.” Check out these episode highlights: 01:53 – Clay and Robert's ideal client: For Clay: People needing real estate, photography, haircuts, glasses, carpet cleaning, dog training, banking, used cars, marketing, business conferences, and best practice business books. But I would say, specifically, people needing help growing their business. While for Robert, it's soccer moms. 02:18– Problem they help solve: For Clay: What we want to do is find a problem that our ideal and likely buyers have. We want to solve it the way they want it, not the way we want to solve it, but the way they want to solve it. So, they will pay us, come back, and bring friends. While for Robert: Well, my core business with eye care, I want to help people see. So, when people aren't seeing clearly, they come to me. 02:56 – Typical symptoms that clients do before reaching out to Clay and Robert: For Clay: I'll put on my business coaching glasses for a second. I see a lot of people that are not happy with the way their life is going, but they're not sure how to get to where they want to go because they haven't taken the time needed to define their goals for their faith, family, finances, fitness, friendship, and fun. Their goals to their faith, family finance, fitness, friendship, and fun. While for Robert, obviously, the people that need me are people that, about half of Americans, are not seeing the way they want to see whether it's up close or from the distance. 04:01 – Common mistakes people make when trying to solve that problem: As it relates to business, people are watching Tai Lopez videos, trying to get rich quick, and not implementing proven best practice systems. It takes longer to get rich quick. 06:13 – Clay and Robert's Valuable Free Action(VFA): Go to thrivetimeshow.com 06:54 – Clay and Robert's Valuable Free Resource(VFR): thrive15.com 07:49 – Q: "What trade-offs do I make on a daily basis to live the life I live?" A: I wake up at 3 AM and I do things I don't want to do, but I have to do. And then I hire people to do the things I don't want to do that I can afford to have them do. I don't say you should wake up at 3 am, I'm just saying that's what I needed to do to record 1800 podcasts while being happily married to five. I mean, being married to one woman and having five kids.- Clay 08:13 – Q: "How do I know I'm working too much in the business?" A: Well, there's no work-life balance. I'll tell you what, when your pendulum swings too far over here, your spouse, your significant other will say, "Honey, get your butt home." And when they do that, you need to get your butt home,