Make the Most of the Wild Wild West of Podcast Guesting for Good and Profit – In Just 7 Minutes with Nancy Juetten

Marketing The Invisible - A podcast by Tom Poland

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 Learn how to make your leads flow instead of just trickle Discover one important asset that you should have so the host has all the reasons to have you on the show Find out how you can build relationships and strategic partnerships even after the microphone is put down Resources/Links: Open the door to podcast guesting opportunities on top shows with this Media One Sheet Example. You'll get media savvy, media-ready, and on message in minutes! Click here: https://www.mediaonesheetnow.com/ Summary Are you making self-serving pitches that aren't what the audience cares about? Do you find yourself with an empty calendar, invisibility, not enough reliable lead flow, and frustration over not earning enough and making an impact? Nancy Juetten is a Get Known Get Paid Mentor & Amazon #1 Best Selling Author. Nancy guides successful service providers to book themselves on top podcasts without hiring an expensive booking agency. In this episode, Nancy Juetten shows how you can impact, make your leads flow, and earn the income you are supposed to be making with podcast guesting. She helps you deal with your mindset and beliefs and how to be ready for the show so you showcase your topics clearly and in a compelling way and get your mission accomplished. Check out these episode highlights: 01:25 - Nancy's ideal client: "My ideal clients are successful service providers who want to book themselves on the right shows without hiring an expensive booking agency." 01:42 - The problem Nancy helps solve: "They may not be willing to make the leap to hire an agency and want to learn how to do this themselves. The problem that they have is chances are many of their speaking gigs got tabled during the COVID-19 scenario, and they found themselves with an empty calendar, invisibility, not enough reliable lead flow, and frustration about not being able to make the kind of money they want to raising their voice and making their impact." 02:25 - The symptoms people have before working with Nancy: "You need to be podcast guesting if your lead flow is at a trickle instead of a flow. You have no speaking gigs on the calendar and no big conferences to go to because most of them have shut down. You feel locked out of the cool kids club, and you're ready to do something about it. You are someone who may not love technology but loves to speak, and you want more opportunities to feel that joy more often." 03:33 - Common mistakes people make before working with Nancy: "Number one is they make self-serving pitches that pitch their book or pitch their thing without paying attention to what the host is interested in, or their embedded audience cares about. Another is forgetting to tune into the podcast to make sure it's the right vibe for your tribe and the right match for your message." 05:03 - Nancy's one Valuable Free Action (VFA): "One thing I want you to do is to deal with your mindset and believe and behave as if the most important opportunity is coming to you tomorrow. And that means being ready to go to the show before you go." 05:42 - Nancy's Valuable Free Resource (VFR): Check out www.mediaonesheetnow.com; it gives you 15 minutes of your time, you'll have this done in 20 minutes, 15 to 20 minutes, and you'll be ready to go to the show before you go. 06:29 - Q: What's the most important part of podcast guesting that has absolutely nothing to do with being on the air? A: Podcast guesting is the start of a beautiful lasting relationship that can stand the test of time. When the microphone goes silent,