How You Become a Slave to Technology and Devices – In Just 7 Minutes with Susan Weinschenk

Marketing The Invisible - A podcast by Tom Poland

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 Discover what makes us always want to be connected to technology Find out how technology changed how we think, feel, and interact with one another Learn what mindfulness meditation is all about and why this is the best way to retrain our brain Resources/Links: Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.theteamw.com/series/free/mindfulness-meditation Summary Susan Weinschenk, Ph.D. is a Chief Behavioral Scientist at her own consulting firm, The Team W, Inc. She speaks and teaches worldwide, and is an Adjunct Professor at the University of Wisconsin. Her work specializes in how to apply brain and behavioral science to the design of products and technology. In this episode, Susan shares her deep insights into the brain and behavioral science. She debunks why we ever feel like we are addicted to email or twitter or texting and find it impossible to ignore our email if you see that there are messages in our inbox. She also shares ways on how we can retrain our brain to reduce stress and improve our focus and concentration. Check out these episode highlights: 01:41 – Susan's ideal client: My ideal client is someone who is really curious about human behavior, really curious about their own behavior. And sincerely wants to learn about why do we do the things that we do? . 02:04 – Problem she helps solve: Instead of using what we know about human behavior, they just kind of use what they think is true, or they follow their own ideas. 03:43 – Typical symptoms that clients do before reaching out to Susan: Basically, you get this feeling that you're never really present and doing one thing. So, whatever you're doing, there's always a little part of you that is monitoring, like the phone or the laptop, or whatever it is, and so you can't be fully present. And that means you can't be your best self and you can't do your best work. And then the other thing that happens is it actually is stressful and tiring. So, the research shows us that when you are torn in two ways like that, your brain is constantly switching, and it'll actually cause stress and make you tired. 04:46 – Common mistakes people make when trying to solve that problem: I think a lot of the mistakes that people make is that they just try and fix one little thing, they're not really seeing the whole problem. So, you know, basically, when you're addicted to your technology like this, it's called a conditioned response. If any of you studied psychology in school, you might remember Pavlov, and the saliva and the dogs, and conditioned response. And that's what this is. And so just doing little things, just saying, oh, I'll not work. Well, you sound like you have an app, right? That tells you how much screen time you have. 05:58 – Susan's Valuable Free Action(VFA):"You have to decide, for instance, if you're the kind of person who when you wake up and you're still in bed, you reach for the phone to check messages." 07:49 – Susan's Valuable Free Resource(VFR): Mindfulness Meditation:Retrain your brain to reduce stress and improve your focus and concentration: Register Free: https://courses.theteamw.com/series/free/mindfulness-meditation Tweetable Takeaways from this Episode: “Train your brain to be present in the current moment. Mindfulness meditation is a great way to do that.” -@thebrainladyClick To Tweet Info about our correspondent host: Travis has a background in sales, marketing, and strategy,