How to Win Corporate Clients Like Clockwork – In Just 7 Minutes with Angelique Rewers
Marketing The Invisible - A podcast by Tom Poland
Learn how to exactly to position and message your expertise and your company so that your ideal target clients immediately “get it” and want what you offer Know how to decision-makers to WANT to talk to you, even when they don’t think they need, want, or are ready for what you have to offer — including what to say and what not to say Discover the hidden profit opportunities inside of companies that most small business owners are overlooking Resources/Links: Download the Free 7 Simple $100K+ Packages to Sell to Corporate Clients: https://thecorporateagent.com/mti/ Summary Angelique Rewers, CEO and founder of The Corporate Agent, has been called “The Undisputed Champion at Helping Small Businesses Land Big Clients” by Inc. Magazine. In this episode, Angelique shares how she helps small businesses clarify their positioning, scale their business, increase their revenue and influence resulting in winning corporate clients. Check out these episode highlights: 02:05 – Angelique's ideal client: "Our ideal client is anyone who has a product or service, and they want to sell it to a B2B organization, whether it's a global brand, in University, a mid-market company, a nonprofit or any traditional organization." 02:24 – Problem Angelique helps solve: The problem we solve is how do you sell to those organizations without encountering those problems that everybody constantly complains about, like decision-makers who disappear on you, or it's taking a really long time to get to the sale. 03:31 – Typical symptoms that clients do before reaching out to Angelique: "The biggest thing we see now is folks trying to take the strategies that they've learned in selling to small business owners, namely content marketing, or the terrible advice that content is king. And trying to use that to get to busy decision-makers who don't even have time to read their emails and attend the meetings that they're supposed to be at. And they're going to go to your website and read your blog? So that's really the biggest thing and so people are really wasting an awful lot of time doing things that will never work." 04:22 – Common mistakes people make when trying to solve that problem: If they do get out from behind their computer to go meet decision-makers, they end up putting themselves in rooms with either a bunch of other consultants, so there aren't actual decision-makers there. Or they go to rooms that have mid-level managers without real decision-making power. 05:32 – Angelique's Valuable Free Action(VFA): One, is to start hosting your own events. One of our favorites is executive roundtables, where you're able to use the leverage of the value of peer to peer coming together around a table. So, it's not just about you. And instead of you being in the wrong room, you can actually create the right room. Big thinkers need small rooms, so you create a small room. The second thing I'll tell you is for the love of goodness, please stop sending over proposals to decision-makers, and then they get lost in their inbox, they look at your pricing and that's really all she wrote. 07:10 – Angelique's Valuable Free Action(VFA):Download the Free 7 Simple $100K+ Packages to Sell to Corporate Clients: https://thecorporateagent.com/mti/ 08:18 – Q: "Why do big companies want to work with small business owners?" A: First is because we are responsive. We can move very, very quickly to their needs. And that brings me to the second reason, which is they're dealing with disruption. They are completely overwhelmed by the amount of disruption that's happening in the world today.