How to Win Bigger Deals With Better Clients – In Just 7 Minutes with Matt Inglot
Marketing The Invisible - A podcast by Tom Poland
Determine which clients will actually allow you to meet your freelancing goals Understand what makes a client a great fit for your lifestyle goals Learn how to target clients that are within your sphere of influence take life far easier for yourself by targeting clients that are in fact reachable by you Resources/Links: Your FREE Ideal Client Worksheet: Download it Here: https://www.freelancetransformation.com/leadsology Summary Why do so many of us work crazy hours yet struggle to earn enough? The answer isn't just charging more. It's about finding the right clients. Matt Inglot is the founder of Tilted Pixel, an agency he transformed from an 80 to 20 hours a week after discovering he was targeting the WRONG clients. In this episode, Matt shares how he helps coaches, freelancers, and boutique agency owners on how to identify their ideal clients, build a business around their dream lifestyle and living the same. Check out these episode highlights: 01:15 – Matt's ideal client: "My ideal client is the freelancers and boutique agency owners who are looking for more clients. So, we're talking graphic designers, marketers, writers, programmers, people in creative fields basically are really good match." 01:36 – Problem Matt helps solve: "I helped them find clients and specifically how to find high-value clients. So, the kind of clients that are going to be able to pay you extremely premium rates, and even more importantly clients that are going to work with you for years. And those are kind of clients that allow you to get to that six-figure income and then beyond." 02:22 – Typical symptoms that clients do before reaching out to Matt: "So, the big one is that you're overworked and somehow, you're also underpaid." 03:39 What are some of the common mistakes that folks make before finding Matt and his solution?: "So, the biggest one is that they assume that the problem that they're having is finding clients. And that the solution to that problem is they just got to keep trying different tactics that promise to find them, clients, until they find one that works." 06:06 – Matt's Valuable Free Action(VFA): Take a step back and start thinking about who an amazing client is for you. 07:13 – Matt's Valuable Free Action(VFR): Your FREE Ideal Client Worksheet: Download it Here: https://www.freelancetransformation.com/leadsology Tweetable Takeaways from this Episode: “The clients that are willing to pay for your services are the ones where you can deliver a lot of value to.”-@mattinglot Click To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Matt Inglot. Matt, good day, welcome, and where you hanging out? Matt Inglot 0:20 I'm in Calgary, and beautiful and currently snowy, Canada. Tom Poland: 0:25 Oh, fantastic. So, you got snow in Canada there and we've got sunshine and beaches here in Australia. Folks, for those of you, don't know, Matt, he is the founder of Tilted Pixel. It's an agency he transformed from working in 80 hours a week to 20 hours a week. Is that right, Matt? Matt Inglot 0:43 Yeah, yeah, absolutely. Tom Poland: 0:44 After, and this is an intro to our subject after he discovered that he was actually targeting th...