How to Use the Bottleneck Breakthrough Method to Grow Your Business – In Just 7 Minutes with Josh Long
Marketing The Invisible - A podcast by Tom Poland
Determine why achieving success is scarier than fear of failure for most business owners Learn how to clear your path if you are plateauing or getting burned out for trying to do so much for your business Learn about the Bottleneck Breakthrough Method and the importance of figuring out and identifying your time-suck activities that hinder your business growth Resources/Links: Join Bottleneck Breakthrough Method Facebook Group: Join now: http://www.bbg.li/fb Summary Ready to unlock growth that lasts? Your business and bottlenecks are unique. There’s no 1-size-fits-all solution that will work to help you blast past your current revenue ceiling and make it a thing of the past. Josh Long is the author of Business Bottleneck Breakthrough and has been helping business owners unlock bottleneck, overcome revenue plateaus, reduce risk, and experience rapid growth. Since 2008 when he worked with Chet Holmes to help launch his consulting agency. He quickly became the marketing director of Business Breakthroughs International with Chet and Tony Robbins and has since worked with other thought leaders like Jay Abraham, Dan Kennedy, Perry Marshall, and Keith Krance. In this episode, Josh shares how he helps B2B business owners hone in on the critical leverage point and bottleneck in their business that needs the most attention and improvement. Check out these episode highlights: 01:56 – Josh's ideal client: "My ideal client is typically B2B business owners that are somewhere between one and 10 million, and they're trying to grow and they don't know how. And they're open to getting help to grow past that point." 02:14 – Problem Josh helps solve: "So, the problem I solve is I help them figure out what is the one major thing holding them back at their current revenue plateau?" 03:10 – Typical symptoms that clients do before reaching out to Josh "So, the reality is, they're running out of time. They're running out of confidence. And they're highly frustrated that things are stuck." 05:40 – What are some of the common mistakes that folks make before finding Josh and his solution?: "They buy a lot of software that they think is going to solve their problems. The reality is, and when people say, "Well, what's your favorite CRM, or what's your favorite email program?" And my answer is always the same, "It's the one that gets used." They're all good. They're all the same. They're all effective. Yes, we can split hairs that some are better than others, but the one that gets used is the best one." 06:38 – Josh's Valuable Free Action(VFA): "Log what you're spending your time on to figure out where the time suck is, where the inefficiency, where the friction point is, in your business that's consuming all of your attention." 06:49 – Josh's Valuable Free Resource (VFR): Join Bottleneck Breakthrough Method Facebook Group: Join now: http://www.bbg.li/fb 07:58 – Q: Why don't more business owners figure this stuff out on their own? A: I think ignorance is not bliss. It's unfortunate that we don't have enough training for small businesses in America on how to actually grow them. We have a lot of hype in media in Cinderella stories that are unreplicable. And I think the reality is, if you're a small business owner listening to this, most small business owners really don't want to grow and it causes a stretch of growth internally to actually grow their company. Tweetable Takeaways from this Episode: “Log what you're spending your time on to figure out where the time ...