How to Use Speaking to Build Your Reach and Revenue – in Just 7 Minutes with David Newman
Marketing The Invisible - A podcast by Tom Poland
How to elevate your fees to "pro" status and exactly what to charge so you boost your impact and income Specific action steps to help you overcome the 6 most common blockages that separate 5-figure speakers who struggle from 6-figure+ speakers who succeed How to maximize your "revenue pie" and get your marketing and sales engine unstuck so that you start connecting with more and better prospects FAST Resources/Links: www.davidnewman.com/action-guide Join Tom Poland and David Newman in: Cracking the Speaker Code-The Skills, Tools, and Tactics That Will Get You Booked More Easily, More Often, and at Premium Fees, February 26, 2019, 4pm PST / 7pm EST Summary David Newman is the author of the business bestseller "Do It! Marketing: 77 Instant-action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition." He's the founder of the Speaker Profit Formula mentoring program and has helped over 500 speakers, consultants, and experts boost their reach and revenue through the power of speaking. In this episode of Marketing the Invisible, David dive on how he helps experts speak more profitably and to position themselves as thought-leaders and generate MORE leads, BETTER prospects and BIGGER sales. Check out these episode highlights: 00:33 – David’s professional background as a High-content marketing Speaker and Best-Selling Author 01:43 – His ideal client: speaker, consultant, thought-leading entrepreneur or thought leading executive who wants to get their ideas out there in the marketplace and monetize their expertise and market their smarts. 01:58 – Marketing problem he helps solve for his client to avoid either being underbooked, underpaid, and being overwhelmed by all the marketing monkey work that they feel they need to do 02:38 – Symptoms his clients experience when trying to market themselves as a speaker, the uncertainty of how to even begin 03:33 – Common mistakes that business owners do before they consult David 04:43 – David’s Valuable Free Action (VFA): Decide what problems you solve. Define your best buyers. 05:25 – David’s Valuable Free Action (VFR): www.davidnewman.com/action-guide and www.doitmarketing.com/webinar 06:16 – Q: What does it take to be a great speaker? A: Expertise, enthusiasm, and empathy. Tweetable Takeaways from this Episode: “Generalists die on price and experts win on a value.” -@dnewman Click To Tweet “ Focus on one thing shouldn't be the hardest. It should be the simplest really nail it and then move on to the next.” -@dnewman Click To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. Another very warm welcome to Marketing the Invisible. My name is Tom Poland joined today by David Newman. Good day, David where are you hanging out sir? David Newman: ] I'm in suburban Philadelphia. USA. Tom Poland: Philly. You're in Philly. I didn't know that for some reason I thought you were in Canada. Mind you my geography being a what it was probably would make any difference. Tom Poland: David welcome back because you're one of the few guests that I've had back on the show and the reason I'm having you back is that between the first interview and the second interview I joined your program and saw what extraordinary value you offer in your particular specialty which is using speaking to generate you know get gain more clients and ...