How to Use Facebook Messenger Marketing – In Just 7 Minutes with Ian Smith
Marketing The Invisible - A podcast by Tom Poland
Leverage the power of amazing assets on Facebook & Facebook Messenger Make your sales explode using best practices and our proven content strategies Learn how the right strategy and approach on Facebook can result in increased sales for the long-term Resources/Links: bit.ly/MCcheatsheet> - 11 Crucial Features That Your ManyChat Messenger Bot Must Have Cheat Sheet bit.ly/mtimessenger – Evolve Media Facebook Ads and Messenger Marketing evolvemedia.agency Summary Ian Smith is a well-known Social Media marketing expert. He specializes in Messenger marketing, Facebook advertising, and building out the overall customer journey for any eCommerce or brick-and-mortar business that's trying to grow their presence online. Ian has managed Facebook ad campaigns spending over $2 million in less than two years. He has built 6 and 7 figure businesses, and Ian has helped his clients and equity-owned companies sell more than $5 million in revenue. He is also the owner of Evolve Media and the founder of the Free Boss Lifestyle brand. He has grown the Free Boss Lifestyle community to 5,000+ members and counting. In this community, Ian teaches an online course that includes proven copywriting techniques, ClickFunnels strategies, Facebook Ads best practices, and more. In this episode of Marketing the Invisible, Ian shares how to leverage the power of content as assets for Facebook and Facebook Messenger Marketing. Check out these episode highlights: 01:20 – Ian Smith’s professional background as an experienced digital marketer, content creator and as a Facebook messenger marketing expert 01:54 – His ideal clients: somebody needing leads. So usually it's a business that survives on leads they need to get clients 02:17 – How he help his clients get leads at a good cost and help them warm up those leads and extract valuable information from that lead 04:03 –The symptoms his clients experience when trying to solve their lead generation problem 05:09 – Ian’s Valuable Free Action (VFA): Create content and create videos. 06:50 – Ian’s Valuable Free Resource (VFR): Free Boss Lifestyle.com: Go to bit.ly/ianytv 07:59 – What kind of revenue success have you had? I've generated at least five million dollars in the last three years of doing business online. Tweetable Takeaways from this Episode: You can use content as a great way to answer a lot of frequently asked questions and overall shorten your sales cycle instead of having to talk to each client for an hour. You can easily talk to them for 30 minutes because they've already watched…Click To Tweet People try to throw money at their lead generation problem. Trying it scream louder basically and spend more money on ads but that's not the solution. The solution comes down to content and educating your audience better.- Ian Smith Click To Tweet Content is the foundation of what we do. We use content as an asset, a leveraging tool to not only wall up that lead quality but also to answer the most frequently asked questions and to weed out the not so qualified leads.- Ian Smith Click To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone, a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland. Beaming out to from the sand here Little Castaways Beach in Queensland, Australia joined today by Ian Smith, a very well welcome. Where are you hanging out, man? Ian Smith: Hey, thanks for having me. I'm over here in Orlando,