How to Turn Your Content into Your Best Sales Tool – In Just 7 Minutes with Kronda Adair

Marketing The Invisible - A podcast by Tom Poland

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 Learn how to craft an online marketing experience through your content capturing your ideal clients' attention, introducing them to your brand, and turning them into customers Learn how to use your content to optimize your sales process Discover why content and sales go hand in hand Resources/Links: Checkout Kronda's Freebie: The 10 Minute Guide to Profitable Content https://karveldigital.com/profitable-content/ Summary Kronda Adair is the creator of the Foundations Framework for service-based business owners. She is a content marketing coach and automation specialist for mission-driven badasses who want to scale their service business. In this episode, Kronda shares how she helps entrepreneurs who are ready to stop spinning their marketing wheels and get serious about creating an online marketing engine for their business through a well-crafted content that captures audience attention, introduces the brand, and turns them into paying customers. Check out these episode highlights: 01:06 – Kronda's ideal client: "My ideal client, as you mentioned, is badasses service-based business owners who are really solid on their offer, like they're killing it, and they're delivering for their clients, but they need more of them." 01:33 – Problem Kronda helps solve: "There's a cycle that happens with service business owners in particular, where they're doing their thing, they're serving their clients, they're rocking it out, while they're doing that their marketing dies because they're not marketing. " 02:37 – Typical symptoms that clients do before reaching out to Kronda: "So, the biggest one is usually revenue. It's that dreaded feast or famine cycle." 03:25 – Common mistakes that people make before they find Kronda's solution: "One of the biggest mistakes is they don't automate. So, in order to have production be happening, like while you're busy doing something else, you have to have someone or something." 04:44 – Kronda's Valuable Free Action(VFA): "Just take 30 minutes and sit down and write two things. Write down the 10 questions that you do get asked the most, that you're answering over and over again. And write down the top 10 biggest mistakes that people in the audience are making. And that's going to give you enough content for, you know, several months if not a year." 05:17 – Kronda's Valuable Free Resource (VFR): Checkout Kronda's Freebie: The 10 Minute Guide to Profitable Content https://karveldigital.com/profitable-content/ 05:55 – Q: Why are so many black women in particular, starting businesses. Like, black woman is one of the fastest-growing groups of entrepreneurs. A: Because we're treated like shit at work a lot of the time. Like, I come from a tech background, I was in development world, I got fired for "culture fit" which is the thing that happens when you're the one that seriously. So, one of my missions in particular is to help, you know, not just black women but marginalized groups in general to excel at their businesses because when you start a business then you can build the life that you want. Tweetable Takeaways from this Episode: “ Write down the 10 questions that you do get asked the most, that you're answering over and over again. That's going to give you enough content for several months if not a year.” -@karveldigital -@krondaClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone,