How to Transform Your Brand from Invisible to In Demand Even If You’re New Online – In Just 7 Minutes with Nkiru Asika

Marketing The Invisible - A podcast by Tom Poland

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 Discover how people are getting demoralized nowadays especially since pandemic Understand how owning what you do and branding it as yours help you navigate through the problem of marketing Find out things you can do to increase your brand credibility and help you stand out in your market through a resource given by the guest herself Resources/Links: Wanting to instantly boost your brand authority? Visit bit.ly/23quickways and get your copy of the 23 things you can do in one hour or less that will increase your brand credibility and help you stand out in your market! Summary Are you a female entrepreneur who is still new to marketing and branding yourself online that you have no confidence to be comfortable in doing it yet? Do you feel like you’re the Earth’s hidden treasure because despite having a life-changing product, you’re still invisible in the competitive market? Do you want to boost your brand authority and finally turn the table from being a nobody to becoming the center of the market’s attention? Make that dream come true as we interview Nkiru Asika today! Nkiru Asika is the Founder of Women Building Authority, providing events, done-for-you marketing services, and an online membership to help women entrepreneurs get seen, get heard, and get paid. In this episode, Nkiru talks about female entrepreneurs who want to become in demand from being an invisible part of the market for who knows how long. Here, she mentions how people get demoralized especially in today’s time, and shares tips on how you can successfully monetize your brand. Check out these episode highlights: 01:20 – Nkiru’s ideal client: “My ideal client is a female entrepreneur whose business involves selling her advice, knowledge or expertise.” 02:08 – Problem Nkiru helps solve: “I help them stand out from the crowd. I help them create a market and monetize their online brand.” 03:07 – Typical symptoms that clients do before reaching out to Nkiru: “A lot of people are just getting demoralized. They have heard from all the different online gurus that you need to be creating content or you need to be on social media or they’re trying to follow Guru X’s exact system and it’s just not working out for them.” 04:14 – Common mistakes that people make before they find Nkiru’s solution: “The first one is sort of putting your head in the sand and hoping someone will discover you and the second one is just getting caught up in a million marketing tactics.” 05:36 – Nkiru’s Valuable Free Action (VFA): “Take a look at how you work with your clients and own it. Create that signature process. Create that unique methodology and brand it.” 06:56 – Nkiru’s Valuable Free Resource (VFR): Visit bit.ly/23quickways and get your copy of the 23 things you can do in one hour or less that will increase your brand credibility and help you stand out in your market! 07:41 – Q: What about people who really aren’t new? A: Everywhere you are, just give value. Give value. You don’t have to be like the guru of all gurus. You just have to know a little bit more than the people you’re teaching. Tweetable Takeaways from this Episode: “Nobody’s going to discover you. You’re going to have to show up. You’re going to have to speak for yourself.” -Nkiru AsikaClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)