How to Thrive in the Influence Economy using Influencer Marketing – In Just 7 Minutes with Kurt Uhlir

Marketing The Invisible - A podcast by Tom Poland

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 Discover what’s stopping you from building more sites and securing multiple clients Learn why you’re not as right (in your business) as you really think you are Understand what the two life and work-changing things you should reflect on daily and weekly Resources/Links: To get more FREE advice on servant leadership, click here: kurtuhlir.com/MTI Summary Do you want to figure out how you can find the inflection point and build amazing income through influencer marketing? Working with real estate agents shouldn’t be as hard as you think it is. The secret really isn’t about figuring out the technology stack, but more of figuring out what your client needs as a real estate agent. Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He has built and runs businesses from start-ups to over $500M in annual revenue. He has assembled teams across six continents and has been a part of a small team leading an IPO ($880M). He has also participated in dozens of acquisitions. Grab your coffee or tea and listen in to Kurt to find out how you can thrive and surf the Internet waves through website creation for multiple real estate agents with the power of influencer marketing and the right mindset. Check out these episode highlights: 01:59 - Kurt’s ideal client: So in the past, I have worked across many different technology fields, but now I tend to be very focused on marketing consultants and agencies that work in real estate. 02:23 - The problem he helps solve: Well, so often, when I talk to marketers that have looked at working in real estate, especially those who are building websites, they give me a response that goes, "God! Real estate agents and realtors are just difficult, and they're just painful clients to work with.” 03:11 - The symptoms of the problem: Well, in some cases, I said, they mentioned, you know, they've started a work of a real estate client, and it was just extremely painful and seeing if they're gonna build a website, just kind of that digital hub, especially the influence economy, anything online marketing. 04:24 - Clients’ common mistakes before consulting Kurt: They often think that they're right in their own businesses, not just like with what I mentioned, like those real estate clients. They haven't been able to grow through the problems they're having, whether it's onboarding real estate clients, growing their marketing agency, or even just growing their business operation-wise because they think they're right. 05:56 - Kurt’s Valuable Free Action (VFA): For me, it is blocking time on my calendar for, kind of two, you know, retrospectives, personally. I know that the last thing that high achievers want to do is take time to sit and just stare out the window. 07:28- Kurt’s Valuable Free Resource (VFR): To get more FREE advice on servant leadership, click here: kurtuhlir.com/MTI 07:48 - Q: Is there anything else in my life that helps me keep on track for growing my business? A: Yes, I have two things that I do every- one every day and one every week. So when I do a daily office, I don't spend a lot of time, I just spend two to five minutes max every day just disconnecting and refocusing on my faith in God and what's important, life-wise, business-wise. Tweetable Takeaways from this Episode: “When I'm coaching people, I make them put on their calendar time for two things. One is, what could I be wrong today? And the second thing is,