How to Start a Podcast in 30 Days & Get 1-5 Hight-Ticket Clients Without Growing an Audience – In Just 7 Minutes with Sheryl Plouffe
Marketing The Invisible - A podcast by Tom Poland
Discover why having and knowing your intent is crucial when creating and posting online content Build a more structured and organized marketing structure that guarantees high-ticket conversions Learn the power of podcasts in building connections and turning prospects into clients Resources/Links: Want more tips on how to make podcasting your superpower? Click here: www.profitablepodcastmethod.com Summary Is your marketing strategy low in lead generation and making connections? Do you want to find out how you can start a podcast and maximize its potential? Be ahead of the game and use podcasting as a promising platform that guarantees to turn your guests into clients, referrals, and speaking engagements. Sheryl Plouffe is a video strategist, entrepreneur, and international speaker, and has broadcast over 20,000 hours of live television during her professional career. Sit back and listen in to what Sheryl has to share about the promising powers of podcasting and intent when it comes to building a powerful and guaranteed marketing strategy. Check out these episode highlights: 01:33 - Sheryl’s ideal client: Our ideal clients are six-figure coaches, consultants, and online entrepreneurs, who are faced with the task of deciding how they want to organically market themselves. 02:56 - The problem she helps solve: I think it's to do with lead generation, but more importantly, it's the connections. It's who do you have in your network? Who do you have access to who could lead you to more clients? 03:54 - The symptoms of the problem: And then the main thing is this idea of spinning your wheels on the hamster wheel, the incessant hamster wheel of social media, and not necessarily getting any of the results that you want. Because a lot of people are still focused on vanity metrics. 05:12 - Clients’ common mistakes before consulting Sheryl: It's because people are creating content for just the sake of creating content because they see other people doing the same, but they don't have the strategy behind why are we creating the content. What is the intent behind it? 06:35 - Sheryl’s Valuable Free Action (VFA): I think one of the things to do is to think really a mindset shift, and just look at what it is that you're doing on a day-to-day basis. And ask yourself, "Are these lead-generating or income-generating activities?" 07:07 - Sheryl’s Valuable Free Resource (VFR): Want more tips on how to make podcasting your superpower? Click here: www.profitablepodcastmethod.com 07:39 - Q: How long should it take me to produce my podcast? A: And my answer is an hour a week. Tweetable Takeaways from this Episode: “The truth is, we don't live in a world where build it and they will come. You have to have a much stronger idea of how that's going to lead to what it is that you ultimately want.” -Sheryl PlouffeClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone. A very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Sheryl Plouffe. Sheryl, good day from Down Under. Where are you hanging out? Sheryl Plouffe 00:21 I'm in Southern Ontario, Canada today, Tom. Great to be with you! Tom Poland 00:24