How to Stand Out and Make Customers Love You – In Just 7 Minutes with John Mac

 Explore more of the tools and systems that you ACTUALLY need just for the price of less Find out how to own your platform and make it extraordinarily YOU Discover why you should become more aware of the tools and platforms you invest in Resources/Links: Want more free tips on how to own your platform at the cost of less? Click here: http://wpalchemy.io/ownit/ Summary Do you want to learn how to run your own system or platform at the cost of less and more flexibility? Freeing yourself from the typical and curating a unique way of hosting your products is crucial to making your business stand out. John Mac is a self-made Norwegian online entrepreneur, mindset coach, and Web Designer specializing in Oxygen Builder for WordPress. He is also a Shopify Expert and Partner. Listen in to what John has to say about owning your own platform, building it extraordinarily, and curating a perfect and uniquely you hosting with it at a cost of less. Check out these episode highlights: 01:13 - John’s ideal client: I would say small and medium businesses who I've been working with, and I would say this is clients and customers with clever minds that actually think for themselves and are looking for something different. 01:50 - The problem he helps solve: First of all, except for helping to shape people's mindset, a kind of freedom from bondage from stuff they have been using before or thinking about before. 02:37 - The symptoms of the problem: First of all, it's the lack of awareness, It's awareness of where they are with the mindset and the tools they use. So I would say the feeling of something not working in their business, overwhelm, and focusing on too many things at one time. 03:05 - Clients’ common mistakes before consulting John: They're trying to, first of all, figure things out themselves. 03:54 - John’s Valuable Free Action (VFA): Well, I'm an advocate for owning a platform. People are paying too much for renting expensive monthly platforms. One thing I would recommend to do is review, what are you paying for? 05:10 - John’s Valuable Free Resource (VFR): Want more free tips on how to own your platform at the cost of less? Click here: http://wpalchemy.io/ownit/ 05:51 - A: We usually come down back to hosting, actually, because that's basically it, that's the fundamental part for everybody's business. Everybody has a business online now, a website, or maybe other apps and solutions but they run it on terrible hosting. Tweetable Takeaways from this Episode: “I'm an advocate for owning a platform. Review what you are paying for, and what type of platforms you are on that you can free yourself from.” -John MacClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible, joined today by John Mac. John, good day from Down Under, sir. A very warm welcome! Where are you hanging out? John Mac 00:20 I am in Thailand. It's hot here, but it's pretty wonderful. I'm up north in Chiang Mai. Beautiful place to be in. Tom Poland 00:28 It's a pretty laid-back area of Thailand, I’m informed. A nice part of the world to be in. John, for those of you who don't know John, he's a self-made Norwegian online entrepreneur. He's a mindset coach.