How to Scale Your Service Delivery to Delight More Customers without Hiring Extra People – In Just 7 Minutes with Tristram Morgan

Marketing The Invisible - A podcast by Tom Poland

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 Discover how inconsistency and inefficiency lead you to the worst mistakes your business could face Learn why taking action is the key to bring efficiencies and why incentivizing your team alone isn’t enough Find out where the gaps in your business are and what the return on investment is going to be through an assessment from this episode’s guest Resources/Links: Wanting to find out more about the upside and the potential you might have for ICT? Take the Digital Transformation Readiness Survey at https://www.365solutionsgroup.com.au/MTI/ Summary Are you a business owner who has recently thought of scaling your service delivery to delight more customers but is still clueless on its how-to’s? Do you want to be able to keep your data secured yet accessible, rework business information into multiple platforms, and get to monitor how your business is doing in the dashboards? Inefficiency and inconsistency may cost you your entire business in the future, and that isn’t something you would want to face. Ride the waves of ICT solutions’ trends and receive a treat from our episode today! Tristram Morgan has provided ICT solutions (information, communication and technology) for 30 years, and helped hundreds of customers to digitally transform their businesses to drive efficiency, reduce operating costs and exceed customer expectations. In this episode, Tristram unravels how beneficial it is for business owners to involve their business into the digital world. Here, he talks about how inefficiency and inconsistency can soon lead to numerous mistakes in the management as he mentions both the importance of taking action and what consequence an inaction could make. Check out these episode highlights: 01:28 – Tristram’s ideal client: “So our ideal client is a business owner with somewhere between 10 and 200 people on the team. They realize that there are better ways of doing things to be more efficient, and they want to deliver consistently great service to their customers but are not sure how to go about it.” 02:14 – Problem Tristram helps solve: “There are three pillars to what we do. The first is we help them keep their data secure whilst also making it accessible; the second pillar is we help them find the bottlenecks in their business; and the third pillar is about capturing the data on how their business is operating in visual dashboards.” 03:55 – Typical symptoms that clients do before reaching out to Tristram: “So the symptoms are many and varied, but they boil down really to two things that they experience which is inefficiency and inconsistency. So what they’ll see is mistakes being made, tasks are slipping through the cracks, one person completes the process one way but another person does it another way, they’re entering information into multiple systems and none of them talk to each other.” 05:02 – Common mistakes that people make before they find Tristram’s solution: “So one is that they try and do without systems, and the other alternative is that they try to implement the shiny new system for every issue they have in the business and they create an ecosystem of islands and isolated information which is a chaos to manage.” 06:06 – Tristram’s Valuable Free Action (VFA): “It’s a good idea to incentivize your team to find ways of bringing efficiencies to the table, but the key thing is you have to action what is brought to your attention; otherwise, you lose credibility and goodwill pretty fast from both customers and your team.”