How to Say Goodbye to the One Call Close – In Just 7 Minutes with Dallas Travers
Marketing The Invisible - A podcast by Tom Poland
Learn how to get clients without actually selling Find out how to turn your sales conversations into sales conversions Discover how to make your sales process as easy as turning on your faucet bringing in a steady flow of clients Resources/Links: Download your Guide to Flawless Free Sessions: http://www.flawlessfreesessions.com/ Summary For some who are allergic to selling, the process seems to be a daunting task that gets complicated than it ever needs to be. One works harder than you should and still ending up not closing the deal. How do you let go of the pressure of selling and still fill your client pipeline? Over the last 15 years, Dallas Travers started three six-figure businesses from scratch. Along the way, she's made a ton of mistakes, had some major successes, and learned precisely how to build a coaching business that makes a real difference in the world and supports the lifestyle she desires. In this episode, learn how to streamline your sales process to make things simpler for you to convert quality leads to actual clients. Check out these episode highlights: 01:19 - Dallas' ideal client: "My ideal client is any coach who feels like they work all the time they've hit a glass ceiling, and they're allergic to selling." 01:42 - The problem Dallas helps solves: "A lot of coaches feel like selling goes against who they are as a person. So, they work really, really hard to get a potential client into a discovery session. And then they totally dropped the ball. So, they can never actually convert quality leads because they don't have a sales process that feels authentic to them." 02:21 - The symptoms evident in the client's life before they work with Dallas: "A lot of them don't follow through on their own marketing plans because they've got competing intentions. They want more clients but they don't want to sell and they believe that selling is a part of the client conversion process. So, they often don't follow through. They work at the last minute and no matter how prepared they are for a sales conversation; they will do something inside of that conversation to sabotage themselves." 03:53 - Common mistakes people commit before finding Dallas's solution: "When it comes especially to sales conversations and discovery calls, they actually don't have a process. They hate discovery calls so much that they don't actually practice until they're in an actual sales conversation." " 05:08 - Dallas' Valuable Free Action (VFA): "Number one, get in some discovery sessions, be a client in discovery sessions. And take note, whether that's practicing or not, take note of the person's process and take note of when you feel you've like lost the connection as the client. From there, write down your own process and practice it 22 times." 06:28 - Dallas' Valuable Free Resource (VFR): Check out Dallas' website: http://www.flawlessfreesessions.com/ 07:04 - Q: What's your best piece of advice for coaches who ask you, 'What more should I be doing'? A: You should be doing less if you do not have a process in place to bring in clients that's as easy to turn on as a water faucet. You're over complicating things. In order to break the barrier, all you need is a simple process to bring in private clients and to really enroll them without selling. If you're thinking beyond that you're making the road harder and longer than needs to be. Tweetable Takeaways from this Episode: