How to Quadruple Your Income Without Spending Money on Ads – In Just 7 Minutes with Lilach Bullock
Marketing The Invisible - A podcast by Tom Poland
Find out why ads don’t really matter as much as you think it is in business Learn more on how you can create consistent leads and predictable sales without spending too much Understand why its more of a lead generation problem rather than a pricing problem Resources/Links: To get more FREE tips on how to be friends with money, click here: https://www.lilachbullock.com/8-money-blocks/ Summary Are you always scared that your leads and sales might not be the same the next month or the next year? Do you want to charge what you’re worth, and maybe even more? Lilach Bullock has been listed in Forbes as one of the Top 20 Women Social Media Power Influencers. She has also been crowned the Social Influencer of Europe by Oracle. She is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business. Get an over-the-shoulder experience on how Lilach turns prospects into long-term clients and how you can get out of the financial plateau and get increasing leads monthly without the stress of ads! Check out these episode highlights: 01:48 - Lilach’s ideal client: For my ideal clients are B2B entrepreneurs, start-ups, SMEs, B2B market coaches, consultants. People who are looking to grow and scale their businesses, basically. 02:08 - The problem she helps solve: There's lots of different problems that entrepreneurs face. Primarily, it's how can they charge what they're worth and more? How can they create consistent leads? How can they then convert and close them into sales? 03:08 - The symptoms of the problem: I love this question because, often, what people think is the problem. It isn't a problem when you dig deeper into it. So, take for example, people who are afraid to put their prices up, or just charge what they know their worth. And there's two parts to this problem. 04:42 - Clients’ common mistakes before consulting Lilach: I think the most common mistakes, and this is often perpetuated by the industry online, is how easy everything is. The reality is, is that we're living in a very saturated competitive marketplace. And most people get bored too quickly. 05:59 - Lilach’s Valuable Free Action (VFA): I think, ultimately, is to do what everybody else isn't doing. Because as I said earlier, the market is so saturated. It's so competitive. Everyone's saying the same stuff. Nobody's being bold enough to have a unique and strong voice. 06:40 - Lilach’s Valuable Free Resource (VFR): To get more FREE tips on how to be friends with money, click here: https://www.lilachbullock.com/8-money-blocks/ 07:30 - Q: What is the top lead generation tactic you should be doing? A: And the truth is that every single lead generation tactic works-- every single thing! Whether that's sending messages, whether it's doing cold email outreach, or LinkedIn outreach, or ads or whatever it is that you're doing, networking, webinars. The key is to do it consistently. Tweetable Takeaways from this Episode: “The truth is every single lead generation tactic works, every single thing! The key is to do it consistently.” -Lilach BullockClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the sunny Sunshine Coast in Australia,