How to Power Your Profits – In Just 7 Minutes with Susie Carder
Marketing The Invisible - A podcast by Tom Poland
Discover how knowing your “why” should be the foundation of your business Learn more about why analyzing your key performance is essential to business growth Find out how you can make an effective financial strategic plan that can increase your financial well-being and grow your business Resources/Links: Check out Susie’s Website: live.susiecarder.com/path-to-profits1 Summary Do you want to learn how to increase your financial well-being and grow your business more? Do you want to know how to make an effective financial strategic plan? Susie Carder has created $10 million dollar businesses and her genius is the ability to simplify complicated issues by creating simple proven systems that create dramatic growth. She’s helped over 100,000 entrepreneurs increase revenues by anywhere from 25% to over 3,000%. In this episode, Susie shares how to quit running your business blind because you do not have the ROADMAP that will tell you exactly what you need to do to reach your revenue goals. Check out these episode highlights: 01:54 - Susie’s ideal client: “My ideal client is an entrepreneur that loves to grow, that's gotten themselves to a certain spot and now they're ready to leverage it. They're out of answers themselves.” 02:07 - Problem Susie helps solve: “I'm the money honey. So what I know 88% of small businesses are not profitable, only 1.7% hit that million-dollar mark. So I make math fun, I make the money fun.” 03:01 - Typical symptoms that clients do before reaching out to Susie: “So what I find is business is a lot like this combination lock. Remember these from school, one little kick-off, and it won't open. And so you can have your sales, your marketing, your operations, your finance, but if it's not done in the right order, if it's not done in the right process, if we're not evaluating and analyzing what are the key performance indicators, you can have the right combination in the wrong order, and it's not going to open.” 04:04 - Common mistakes that people make before they find Susie’s solution: “Again, it goes back to the finances of the foundation. You're right. We build it on cement not sinking sand. With the clients that I've worked with, that's what I always start with. And what I realize is people either overspending, they're not following budgets, they get caught up in the excitement of "I made a million dollars", but they spent 1,000,005. Right?” 05:25 - Susie’s Valuable Free Action (VFA): “So the quickest way to cash, like everybody wants that, the quickest way to cash, is finding the right strategic partner. So I grew this brand with strategic partners, instead of me building clients one time, one at a time, one at a time, let me go find those partners that have my ideal client that I'm in complement with, not a competition with.” 06:10 - Susie’s Valuable Free Resource (VFR): Check out Susie’s Website: live.susiecarder.com/path-to-profits1 07:30 - Q: Why? A: Like if you don't have your “why” clear, money is not the answer. So many entrepreneurs chase the money. It's not the money. It's what's the "why" for you in the world. Tweetable Takeaways from this Episode: “If you don't have your 'Why' clear, money is not the answer. So many entrepreneurs chase the money. It's not the money, it's what's the 'Why' for you in the world.” -Susie CarderClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the ...