How to Monetize Your Podcast without Selling Your Soul – In Just 7 Minutes with James McKinney

Marketing The Invisible - A podcast by Tom Poland

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 Find out real founder direct tactics to help build your business Learn about real conversations and remove all those false expectations Find out how podcasts help you grow your business at the same time support other entrepreneurs Resources/Links: Get FREE access to Grindology magazine digital publication: https://grindology.com/pages/farmgirl Summary Are you struggling to monetize your podcast? Have you thought of finding real conversations straight to the founders who build businesses so you can replicate their mindset? Do you want real tactics that truly work and not just inspire? James McKinney is a serial entrepreneur with a cemetery full of failed startups. Those failures are what led him to establish The Startup Story podcast as well as Grindology. In this episode, James McKinney shares how the challenges you come across are not solely your own; other business owners experience them, too. The reason why you need to connect with other entrepreneurs and share ideas with them -- they may have thoughts and ways that can apply to yours. Check out these episode highlights: 01:24 - Jame's ideal client: "My ideal client would be any entrepreneur, anybody with a side hustle, anybody who's maybe working a nine to five and has a book full of dreams and ideas." 01:47 - The problem he helps solve: "The problem that I'm solving is, I'm bringing real founder direct tactics to you, the listener, not the thought leaders, not those who are just posing in front of a Lamborghini, we're talking real tactics from real business builders." 02:46 - Symptom’s clients are facing before meeting James: "They have this idea, this false expectation because of the headlines in the media, there's an idea that you have to be a technical founder in order to create some type of SaaS solution." 04:17 - The common mistakes people make before meeting James: "The biggest thing is they go all in too early." 05:12 - James one Valuable Free Action: "Listen to the podcast that's free but you would be amazed for all of you listening and watching. Just reach out to someone as an aspirational goal in your sector market. You may have a product that you want to bring to market, you're like, this person has done this already. Reach out on LinkedIn. I say it in every episode, start for entrepreneurs, support other entrepreneurs, and that is so true." 06:05 - James Valuable Free Resource (VFA): Get your FREE subscription to Grindology’s magazine. Click here: https://grindology.com/pages/farmgirl 07:01 - Q: Are the problems that are unique to entrepreneurship, whatever it may be -- cash flow, hiring practices, marketing, whatever the case may be, are they truly unique, or are they really just unique to you? A: They are simply unique to you. The challenges you are facing have been faced by hundreds if not thousands of entrepreneurs before you. They are just unique to you. Do not isolate yourself; connect with other entrepreneurs. Tweetable Takeaways from this Episode: “Do not isolate yourself, connect with other entrepreneurs. Brainstorm, ask the questions, have the discussions, find out what other people have learned in their journey and watch how applicable it is to yours.” -James McKinneyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings everyone,