How to Monetize Your Knowledge – in Just 7 Minutes with Jonathan Cronstedt
Marketing The Invisible - A podcast by Tom Poland
Know how to offer an e-learning course that brings transformational change to other people while making a profit out of it Know what type of content people selling online Learn how to maximize your online monetization opportunity through e-learning platforms like Kajabi Resources/Links: Kajabi: All the Tools You Need To Build a Successful Online Business Summary Jonathan Cronstedt is the President of Kajabi, a leading publishing platform where people can create and monetize websites. Kajabi users have sold over $300M of digital products via their platform. Prior to Kajabi, Jonathan was the General Manager of Digital Learning at Success Magazine and he was the CEO of Digital Marketer. While living in a tech-obsessed world, with Uber at the tips of his fingers, Jonathan also relies on low-tech tools like his Moleskine notebook, pen and a cup of Starbucks. In this episode of Marketing the Invisible, Jonathan shares how one passion and knowledge can bring transformational change to someone’s life and also give you the monetization opportunity through e-learning. Check out these episode highlights: 00:50 – Jonathan Cronstedt as a Knowledge Commerce Enthusiast 02:28 – JCron describes his ideal clients, someone who does not know how to monetize their knowledge online? 02:59 – Check out the opportunity and benefit of monetizing your knowledge online? 03:23 – How individuals who have never been connected to broadband internet before are able to consume transformational knowledge as discussed in Peter Diamandis’ The Rising Billions 04:12 – JCron describes how he helps his clients get the technology out of the way so that they can focus on their transformational knowledge and monetize it. 04:51 – symptoms his market experience when they are stuck offering their transformational knowledge and they're not yet maximizing the online opportunity with platforms like Kajabi. 05:33 – common mistakes his clients do when they try to get their knowledge out online 06:39 – JCron’s Valuable Free Action (VFA): Simplify and solve for your customer. Everybody out there regardless of whether it's a passion or profit-oriented they want to know the easiest way to get from their current state to their desired state. 07:14 – JCron’s Paul’s Valuable Free Resource (VFR): Kajabi: All the Tools You Need To Build a Successful Online Business 08:15 – What type of knowledge are people selling online? It's everything.The reality of it is whatever is important to you is important to enough people that you can reach online and sell to. Tweetable Takeaways from this Episode: What type of knowledge are people selling online? It's everything. The reality of it is whatever is important to you is important to enough people that you can reach online and sell to.-@thejcronClick To Tweet You can actually filter people before you start a conversation and have a meaningful conversation with each person that comes in and interacts with your quiz or the content you create.-@thejcron Click To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: A very warm welcome to another edition of Marketing the Invisible my name is Tom Poland beaming out to from Little Castaways beach in a place most people don't even know of Australia called the Castaways Beach on the sand here. Joined today by Jonathan Cronstedt otherwise known as JCron so I can get my tongue around his surname.