How to Make Every Sale – In Just 7 Minutes with Wes Schaeffer
Marketing The Invisible - A podcast by Tom Poland
Learn how to convert more of your existing visitors into hot prospects who want to give you their money Determine your #1 role as a business owner, sales manager, or salesperson Learn effective principle to accelerate your sales growth that helps you make that sale Resources/Links: Your Prospects Have An Agenda To Wear Your Down. Get The Sales Agenda To Control Every Sale: thesalesagenda.com Summary Wes Schaeffer is The Sales Whisperer®, a pigheaded entrepreneur who rehabilitates salespeople and trains their managers. He's a reassuringly-expensive copywriter, sought-after speaker, and marketing automation aficionado. He is the author of 2.5 books on sales, marketing, and entrepreneurship, host of The Sales Podcast and The CRM Sushi Podcast, and has helped 5,400 of the world's top speakers, authors, coaches, and sales professionals achieve nearly miraculous growth by mastering his proven process, which hinges on the idea that to make any sale you must make every sale. In this episode, Wes shares how he helps business owners build, craft and automate each step of a sale. Check out these episode highlights: 01:16 – Wes' ideal client: It's a motivated entrepreneur, a salesperson, even a business owner, CEO type, sales manager, somebody in the leadership. 01:46 – Problem he helps solve: Helping them realize there's the art of sales, there's also the science of sales. 02:34 – Typical symptoms that clients do before reaching out to Wes: You're doing a lot of things by gut feel and intuition. 03:54 – Common mistakes people make when trying to solve that problem: The mistake is thinking there's a shortcut. Thinking there's an easy answer. 05:17 – Wes' Valuable Free Action(VFA): Ask five times more questions than you normally do to truly understand what is going on before you prescribe. 07:08 – Wes' Valuable Free Resource(VFR): thesalesagenda.com 07:25 – Q:"What does it mean to make every sale?" A: I talk about having a pipeline. Going through stages and phases and to make any sale you must make every sale. Each little one is a win. Tweetable Takeaways from this Episode: “ Ask five times more questions than you normally do to truly understand what is going on before you prescribe.” -@saleswhispererClick To Tweet Info about our correspondent host:Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Travis Bennett: [00:00:09] Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis Bennett and I'm rocking it to you out of Yangon, Myanmar. Proving that you really can be anywhere in the world and build a business into a success. I'm joined today by Wes Schaeffer. Wes, a very very warm welcome. Wes Schaeffer: [00:00:24] Thanks for having me. Travis Bennett: [00:00:26] Welcome. So where are you hanging out today? Wes Schaeffer: [00:00:28] Southern California. Travis Bennett: [00:00:30] Beautiful part of the world. A little bit shaky these last few days though.