How to Leverage Opportunities and Build a Strong Business in Today’s World – In Just 7 Minutes with Melinda Cohan
Marketing The Invisible - A podcast by Tom Poland
Find out the business system that can help in overcoming sporadic revenue and plateaus to achieve sustainable business growth Learn the stages of your business lifecycle and identify which phase are you in Discover the gaps in your business in order for you to make the necessary adjustments for success Resources/Links: Check out Melinda’s Business Readiness Quiz: http://www.coachesconsole.com/business-readiness-quiz/ Summary Are you stuck in the sporadic revenue and plateau? Are you overwhelmed with your business? Are you’re struggling to look for a system that would work for your business? Melinda Cohan is a systems expert, helping coaches and consultants get over the task of running their business and focusing on the actual business of what they all love to do, which is to work with clients. She's the creator of The Coaching Business System, the absolutely world-class coach's console software, and a team bundle coaching with training and technology to help you create a strong business. In this episode, Melinda shares her insights on how having the right business system and making small adjustments can lead to your business growth and can help you overcome that sporadic revenue or the revenue plateau. She also talks about recognizing the gaps in your business and the phase you are in and how it can contribute to the growth and development of your business. Check out these episode highlights: 01:38 - Melinda’s ideal client: “The start-up coaches and consultants, service-based practitioners that really want to have a strong business and make a big impact on this world and do what they love while making a great living doing it.” 03:13 - Problem Melinda helps solve: “Yeah, being overwhelmed in their business because they're dabbling here. They're skipping around, they're jumping from this business model to that business model. They're hoping something will eventually work.” 04:06 - Typical symptoms that clients do before reaching out to Melinda: “The symptom is sporadic revenue, it's like that roller coaster revenue. They're going to have sporadic clients or they're going to hit a plateau. They're going to reach working with a certain amount of clients making a certain amount of money.” 05:09 - Common mistakes that people make before they find Melinda’s solution: “There are four distinct phases that every business goes through. I don't care how big you grow to if you want 50,000, or six figures or seven figures. And what will a big mistake is a newer coach will look to a mentor or somebody that they admire. And, they try to duplicate what that person is doing.” 06:41 - Melinda’s Valuable Free Action (VFA): “Well, the easiest thing you've got to assess where you are, like on any adventure, any journey that you're going on. So many people they've got the end result figured out, they know where they want to go, "I want to be I want to make six figures. I want to go to seven figures. I want to make this. I want this", but they forget to assess where they are and so that is- do not overestimate that is to take an assessment with, what systems do you have in place?” 07:26 - Melinda’s Valuable Free Resource (VFR): Check out Melinda’s Business Readiness Quiz: http://www.coachesconsole.com/business-readiness-quiz/ 08:24 - Q: What's another mistake that new coaches often make? A: Be intentional. A lot of times, you come from the place of being the coach, being the consultant. Tweetable Takeaways from this Episode: