How to Legally Protect Your Business – In Just 7 Minutes with Heather Pearce Campbell
Marketing The Invisible - A podcast by Tom Poland
Understand how legal services means actually better business leadership Discover the importance of legally protecting your business to avoid future stress and business hindrance Learn why you need to get organized and create a legal file for yourself Resources/Links: Want to know more about everything legal you need in your business? Click here: legalwebsitewarrior.com/legalbasicsbootcamp Summary Have you been wanting to legally protect your business from potential copyright infringements? Legally protecting your business leads you to become a better business leader– want to know how? Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs. She is based in Seattle, Washington, and can be found online at www.legalwebsitewarrior.com. Dive into the world of legal basics with Heather and learn what it means to legally protect your business and how it can help you become a better business leader. Check out these episode highlights: 02:28 - Heather’s ideal client: My ideal clients, like we said in the intro, are world-changing entrepreneurs. I call them "information entrepreneurs". They're generally online experts, speakers, and authors. 03:05 - The problem she helps solve: So, a couple-- the list of legal problems is long but going, you know, moving out, the bigger picture, typically, the largest problem people face is getting a legal understanding of their business, having what I call "the map", right? 03:55 - The symptoms of the problem: Well, so one is they're just not connecting with somebody who they feel understands their business from a legal perspective, that's like an entry-level pain point. But the other pain points are they're hiring. 05:39 - Clients’ common mistakes before consulting Heather: They will often attempt first a do-it-yourself approach, cobble a contract together, or borrow it from somebody else's business when it's not really a fit for them. The worst is going to Google and just taking whatever they find, which can often- yes, templates. 07:52 - Heather’s Valuable Free Action (VFA): A step in the right direction is to get yourself organized. Go gather up what you do have in place. So, for example, maybe you've got a client agreement in place for your standard client services. 09:01- Heather’s Valuable Free Resource (VFR): Want to know more about everything legal you need in your business? Click here: legalwebsitewarrior.com/legalbasicsbootcamp 09:33 - Q: What is it that I wish people knew about legal that they don't? A: A couple of things. One is that it is synonymous with business leadership. I joke with people that I deliver legal services, but what I sneak in is actually better business leadership. Tweetable Takeaways from this Episode: “Get yourself organized. Go gather up what you do have in place.” -Heather Pearce CampbellClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. Today, I'm joined by Heather Pearce Campbell. Heather, a good day from Down Under. A warm welcome! Where are you hanging out? Heather Pearce Campbell 00:21 Excellent! So good to see you, Tom. I am over in Seattle, Washington. Tom Poland 00:26