How to Invest in Your Leaders and Yourself for Growth – In Just 7 Minutes with Cameron Herold

Marketing The Invisible - A podcast by Tom Poland

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 Discover how you can systematically and operationally scale your business through your employees Find out how to build your management team into a leadership team you can trust Learn more on why bringing in skilled employees to your business is better than the “jack of all trades” Resources/Links: Wanting to Find Out How to Make an Exceptionally Skilled and Good Leader Out of Your Managers? Learn more on how to scale your business through the right investment for growth: Investinyourleaders.com Summary Have you been feeling stressed and worked out with managing your business and your team? Do you wish you knew how to turn your managers into better leaders that you can trust? Are you ready to find out how to grow your people by growing their skills while growing your profits and business? Cameron is the mastermind behind hundreds of company's exponential growth and has earned his reputation as the business growth guru. He has built a dynamic consultancy with clients that include a monarchy and a Big 4 wireless company. The author of 5 books, Cameron is also a top-rated international speaker and the founder of the COO Alliance, the World's Leading Network for Seconds in Command. In this episode, Cameron talks about how to flip your business to get more clients, more profit, and more growth at the expense of zero stress and better employees. He also shares his tips and insights on the importance of investing in the right employees and making them better leaders you can trust. Check out these episode highlights: 02:11 - Cameron’s ideal client: “The ideal client is a real company, typically, 50 to 500 employees, minimum $5 million in revenue, where they're looking to scale the organization, and the CEO has realized that they need to empower their second-in-command or their COOs.” 02:38 - Problem Cameron helps solve: “The biggest problem I solve is that most entrepreneurs are quite incapable of getting operational and growing the company. And at some point, they need to hire that second-in-command, and they don't tend to have the skills or the leadership chops to actually build the scale of the company and they get stuck.” 03:23 - Typical symptoms that clients do before reaching out to Cameron: “They've usually had their first management team in place. And they're trying to build that team into a leadership team. You know, they need to get more of the season the leaders.” 04:49 - Common mistakes that people make before they find Cameron’s solution: “A lot is the lack of focus. A lot of it is because, more than ever, we're really being bombarded with information, right? Whether it's a podcast, or books, or eZines, or magazines, or seminars, or mastermind groups.” 05:31 - Cameron’s Valuable Free Action (VFA): “The reality is that the core job of the entrepreneur is to grow people, and it's to grow their confidence and to grow their skills. So I like people to imagine, let's say that your leaders are climbing up two ladders.” 06:21 - Cameron’s Valuable Free Resource (VFR): Check out Cameron’s Website: Investinyourleaders.com 07:17 - A: I think I even want to flip it differently, which is none of this really matters. That at the end of the day, we're all just walking each other home. And at the end of the day, I think if we focus more on having fun and enjoying the journey and hanging out with good people and spending time with our employees and enjoying their lives and helping them if we can just enjoy the journey, we'll be successful.