How to Insure the Next Step You Take is the Right One – In Just 7 Minutes with Bill Prater

Marketing The Invisible - A podcast by Tom Poland

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 Discover why you need to shift from an opportunistic to a strategic standpoint for your business Learn more on how you can avoid investing in a good solution but the wrong time which can save you tons Find out why working too hard can’t really promise you the right next step for your business Resources/Links: Want more FREE tips and tools on how you can be confident about your next step? Click here: Getbillsgift.com Summary Have you been working hard on your business but feel like nothing’s working to make it grow? Want to know how you can ensure that the step you’ll take is actually the right one? It’s not always about taking the opportunities, but rather, being strategic about the next step you’ll take. You definitely don’t want to waste your energy on actions that won’t work– so how can you ensure that the next step you take is the right one? Bill Prater is the Founder and CEO of Business Mastery and the Creator of Scaleology. Bill earned his reputation as America’s Business Alchemist by helping business owners and entrepreneurs break free of inertia and accelerate into the future they dream of. Dive into how you can master your business, focus on the right strategies, and ensure that your next step will be a success through the help of Bill! Check out these episode highlights: 02:24 - Bill’s ideal client: The ideal client is an entrepreneur or small business owner that's focusing on providing services to companies that sell business-to-business or B2B. 02:42 - The problem he helps solve: So, the primary problem that I help people solve is to get out of, if you will, running their business from an opportunistic standpoint, and instead convert that into being more strategic about the steps they're taking day-to-day. 03:26 - The symptoms of the problem: There are several, but let me give you kind of what I find to be the top three. And that would be that number one, they find that whatever they do, from a marketing or sales or a staffing standpoint, they don't seem to move the needle. 04:47 - Clients’ common mistakes before consulting Bill: The most prevalent one is being, let's use the word seduced or romanced, by some sort of a sales message they get either by going to a webinar, for example, or reading an ad in Ink Magazine or something, and they'll say, "Gee, that really sounds like the solution to my problem!" 07:30 - Bill’s Valuable Free Action (VFA): Well, one of my philosophies is to focus on the vital few and ignore the trivial many. Now, an exercise that I do every single day, and I'd like to recommend that our listener, Tom, do this. And that is every day, either at the end of the day or the first thing in the morning, is to just think, "As a result of everything I did yesterday, am I closer to or further from my long-term vision?" 08:17 - Bill’s Valuable Free Resource (VFR): Want more FREE tips and tools on how you can be confident about your next step? Click here: Getbillsgift.com 09:11- Q: Bill, how in the world can you deal with such a diverse group of clients? A: And the answer is because, at the highest level, everything is the same. Tweetable Takeaways from this Episode: “Focus on the vital few and ignore the trivial many.” -Bill PraterClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone,