How to Increase the Company’s Capacity to Handle More Business Without Compromising Quality – In Just 7 Minutes with Alicia Butler Pierre
Marketing The Invisible - A podcast by Tom Poland
Understand how you can still assure good quality and control with a high turnover and attrition Learn what is a business infrastructure and how it can make or break your business Know why specific tasks require specific people and not you Resources/Links: Want to start your journey of scaling your business without the chaos? Click here: smoothoperator.courses Summary Do you want to find out how you can cater to more clients without the stress and chaos? A business isn’t just a one-man job, so it doesn’t have to be all you! Having a solid structure and a loyal team is crucial to growing your business, but what happens if your company is unable to accommodate the high turnover? Alicia Butler Pierre is the Founder and CEO of Equilibria, Inc. and the bestselling author of Behind the Facade, the world’s first published book on business infrastructure. She hosts the weekly Business Infrastructure podcast, which ranks in the world’s top 2%. She’s an adjunct instructor of Lean Principles at Purdue University and Operations Management at Nichols College. She is a chemical engineer turned entrepreneur. She has advised, designed, and optimized processes for organizations including Coca-Cola, Shell Oil, The Library of Congress, and The Home Depot. Dive into how Alicia increases your company’s capacity to handle high turnover, sustain your business, and plan for higher scaling. Check out these episode highlights: 03:34 - Alicia’s ideal client: The ideal client for us is small businesses with less than 50 employees that have more demand than they can currently handle. That's the ideal client for us. 03:52 - The problem she helps solve: Scale, but sustainable scale. So, the problem that we are solving is unsustainable, chaotic growth. What happens when your company is the beneficiary of great marketing and great sales campaigns and strategies? 05:02 - The symptoms of the problem: One of the number one tell-tale signs or symptoms, Tom, is the loss of employees or their staff or team members, whatever you refer to them as. So very high attrition, high turnover, increase in customer complaints. 06:21 - Clients’ common mistakes before consulting Alicia: Honestly, Tom, because of the nature of the work that I do, the number one mistake, or I'm not even sure if it's fair to call it a mistake. Because these business owners and entrepreneurs, don't know what they don't know. 08:34 - Alicia’s Valuable Free Action (VFA): Using things as simple as so you like that one-pager? Well, I have something even more impressive for you, Tom. Something as simple as using stick figures, and index cards. 10:53 - Alicia’s Valuable Free Resource (VFR): Want to start your journey of scaling your business without the chaos? Click here! Smoothoperator.courses 11:33 - Q: What is business infrastructure, Alicia? A: So, business infrastructure is simply a system for how you link your people, your processes, like, you know, and a process could just be in the form of a checklist. Your people, your processes, and any tools or technologies that you're using. Tweetable Takeaways from this Episode: “Business infrastructure is simply a system for how you link your people, your processes, and any tools or technologies that you're using.” -Alicia Butler PierreClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)