How to Increase Engagement and Conversion Using Video in 7 minutes with Ryan Spanger

Marketing The Invisible - A podcast by Tom Poland

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 Learn how to make your prospects and clients to take action using business videos Know why it is important to hire an expert to make your videos Learn the common mistake business owners make in making the business videos   Resources/Links:  Ryan Spanger's Website  The Dream Engine Blog Summary   Ryan Spanger is Melbourne’s most respected and sought-after video production expert. He is the managing director of The Dream Engine. He developed and refined methods to crystallize the results businesses need through video marketing. In this episode of Marketing the Invisible, Ryan and Tom deep dive into the art and science of creating business videos that not only look good, but also inspire and compel audiences to take action. Check out these episode highlights: 00:35 - Ryan Spanger’s professional background as a video production expert 01:19 - describes his ideal clients who wants to move up and change through video marketing 01:44 - problems that Ryan solve for clients who wants to catch attention through video 02:24 - symptoms clients experience with their messages not getting across to their target market 04:39 - common mistakes his client does before reaching out to him 06:48 - Ryan’s Valuable Free Action (VFA): Contact a video production expert. 07:20 - Ryan’s Free Valuable Action Resource (VAR):  The Dream Engine Blog Tweetable Takeaways from this Episode: “Constantly getting conversations set up with your audience early on online so that you can start to educate them before you actually speak to them face to face because the idea is that ideally by the time you're face to face or on the…Click To Tweet