How to Grow Your Coaching Business with a Simple Strategy – In Just 7 Minutes with Tina Brigley

Marketing The Invisible - A podcast by Tom Poland

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 Discover what you need to avoid doing to not be a wanna-be coach nobody wants to hire Learn about the importance of creating powerful conversations and connections with the right people Find out how to turn your vulnerability and life experiences into a best-selling coaching business Resources/Links: Wanting to Help People, Build More Impact, and Gain Better Income Through Your Own Experiences and Insights? Learn how you can become a high performing coach and create an impact in the world one client at a time: highperforming.coach Summary Have you been struggling with making a business out of coaching? Are you investing on fancy websites, business cards, and creating programs that aren’t even getting you any clients? Do you want to know the secrets to make your coaching business successful and guarantee a fully-booked schedule? Tina Brigley is a TEDx speaker and international coach to coaches. She believes that in order to grow a coaching business you must be willing to play the inner game so that you can win your outer game. In this episode, Tina talks about what makes a coaching business successful and what things you need to avoid and stop doing to not look like the wanna-be coach nobody wants. She also shares her tips and insights on what people actually look for in a coach. Check out these episode highlights: 01:02 - Tina’s ideal client: “I work with high-performing people who want to be high-performing coaches.” 01:12 - Problem Tina helps solve: “The number one problem that they have, "Who's my niche?" I say forget your niche. Find your person. "And how do I create clients? Where are these people hanging out?" 01:46 - Typical symptoms that clients do before reaching out to Tina: “So they were feeling frustrated, overwhelmed, and they have the experience of there's so much online noise? "Who do I trust? Where I turn to?" They don't have a system to create clients.” 02:32 - Common mistakes that people make before they find Tina’s solution: “Before they even create any clients, they go out and invest in a very fancy website. Meanwhile, they're not clear on their niche. They change five times. They have to change their website five times.” 03:36 - Tina’s Valuable Free Action (VFA): “There are a lot of wanna-be coaches out there in the world. Don't be a wanna-be coach, be the real deal. And what I mean by that is people are looking for you-- authentic you. Not the fluffy, not afraid version of you.” 05:19 - Tina’s Valuable Free Resource (VFR): Check out Tina’s Website: highperforming.coach 05:59 - Q: Why am I doing this? Why do I coach coaches? A: You know, when I did personal coaching, I said it was a lot easier to personal coach than coach coaches. But really, my mission in life is to serve the evolution of the human race by empowering coaches to transform the world. Tweetable Takeaways from this Episode: “You need to have a powerful conversation with the right person. The industry says you need to do, but really you need to just grow your network and build connections with people.” -Tina BrigleyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out at you from little Castaways Beach in Queensland, Australia,