How to Grow a B2B SaaS Company and Generate More Growth – In Just 7 Minutes with Suttida Yang

Marketing The Invisible - A podcast by Tom Poland

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 Discover how to generate more well-paying clients through the right marketing hacks for your business online Learn why you should stop selling your product to your clients and understand your clients more Understand why having motivation is an important thing in growing out your business Resources/Links: Wanting to Up Your Marketing Game On and Get the Clients and Profits You’ve Always So Deserved? Find out what marketing hacks should you be doing to awesomely grow your business: Suttidayang.com Summary Have you been feeling overwhelmed with marketing that it just seems impossible to get more new clients? Do you feel like your marketing strategies aren’t just working anymore? Are you ready to find out the promising marketing hacks and secrets that will bring you more new clients and more profit? Suttida Yang is an entrepreneur and digital marketing enthusiast with a passion for helping businesses push for growth. In this episode, Suttida Yang talks about how you can sell fast and gain more by putting up the right content online for your target audience. She also shares why, in marketing, you shouldn’t be selling your products to your clients and understand them instead. Check out these episode highlights: 01:31 - Suttida’s ideal client: “It's exactly what's in the title, B2B SaaS companies. And typically, they, you know, I'll work with companies who just received seed funding through a VC, or angel investors well into, you know, companies that have now surpassed their Series C funding.” 02:38 - Problem Suttida helps solve: “The number one thing is, typically, around lead generation, demand generation. So the need to attract the right audience that's going to actually adopt the product.” 03:14 - Typical symptoms that clients experience before reaching out to Suttida: “I think the biggest thing is a lack of growth. And I would say the primary thing is wasted marketing dollars. That's without any sort of accountability to show this is what we spent, this is what we received in return.” 04:07 - Common mistakes that people make before they find Sittuda’s solution: “I think this is a little bit you have to think about it as like America and more so than a sprint itself. And I understand in their world, time is money, and they have a limited amount of that as well, which then cuts back on the time.” 05:05 - Suttida’s Valuable Free Action (VFA): “I would say, I eat my own dog food. Do what I did, which is write really, really valuable content that showcases your expertise and the problem that you solve in the marketplace. And, you know, learn how to distribute that properly.” 05:54 - Suttida’s Valuable Free Resource (VFR): Check out Suttida’s Website: Suttidayang.com 06:29 - Q: What motivates me to continue doing what I do? A: It's all about ensuring that you're doing something you love that you jump out of bed every morning, excited to do and that you're actually making an impact on not just your lifestyle, but your community and larger than that. Tweetable Takeaways from this Episode: “The most important thing is to bring value to your target audience. And the best way to do that is when, whether you're pushing out a piece of content or advertisement, it's to not try to sell them.” -Suttida YangClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)