How to Get Your Small Business Unstuck – In Just 7 Minutes with Barry Moltz

Marketing The Invisible - A podcast by Tom Poland

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 Learn how to not let your today’s emergencies dictate your plan Know how to be a mediocre marketer of your service as soon as your revenue increases Learn how to get unstuck and scale your business to the next level Resources/Links: www.barrymoltz.com Summary Barry Moltz is a small business expert, keynote speaker, and radio talk show host.With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry Moltz has discovered the formula to get stuck business owners unstuck and marching forward. In this episode, Barry shares how he gets business owners growing again by unlocking their long forgotten potential. Barry applies simple, strategic steps to facilitate change. Check out these episode highlights: 01:21 – Barry's ideal client: someone that's been in business for three to five years that their business is not going as well as they thought 02:05 – Problem he helps solve: sales and marketing, leadership and management, their own personal productivity, the customer experience, or in money and cash flow. 02:29 – Typical symptoms that clients do before reaching out to Barry: Double helix trap--where sometimes they're really busy and when they were busy, they don't do any sales and marketing and then things get really slow. 03:42 – Common mistakes people make when trying to solve that problem: They get excited about doing marketing for a week or a month but they don't keep it going forward. 04:24 – Barry's Valuable Free Action(VFA): Think about what pain your business solves, who solves it, and how you can become a subject matter expert. And tell them about how you can help them but without actually selling your product. 05:04 – Barry's Valuable Free Resource(VFR): American Express Small Business Resource Center 06:35 – Q:"Is everyone cut out to be a small business owner?" A: And the answer there is not. It's not a panacea. It's not a get rich quick scheme, it's not really for everybody. I think that if you enjoy it being different every single day and you can deal with the uncertainty and you're willing to invest the next five or 10 years your life to chase a passion, you should go for it. If you can't do that, you should really take the easier way out and find yourself a job. I know, if I can hold a job, I would. Tweetable Takeaways from this Episode: “Think about what pain your business solves, who solves it, and how you can become a subject matter expert. And tell them about how you can help them but without actually selling your product.” -@barrymoltzClick To Tweet “If you enjoy it being different every single day and you can deal with the uncertainty and you're willing to invest the next five or 10 years your life to chase a passion, you should go for it.” -@barrymoltzClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beam me out to as ever from on the sand next to the ways a little Castaways Beach in Queensland, Australia. Joined today by Barry Moltz. Barry, a very good probably afternoon for you sir, welcome. Barry Moltz: Thanks for having me. Tom Poland: Thanks for being here. Where, were about to you hanging out, Barry? Barry Moltz: Today I'm in Chicago.