How to Get Your Message to Market with Confidence and Clarity – In Just 7 Minutes with Tom Bailey

Marketing The Invisible - A podcast by Tom Poland

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 Discover how speaking and being out there is one of the best marketing strategies Find out how you can overcome your “What if” questions and share your ideas with the world Learn how you can market with confidence and clarity and get new clients Resources/Links: Wanting to Know How to Become a Fearless Speaker and Get Your Message to Market with Confidence and Clarity? Learn more about the Power of Speaking in Raising Your Profile and Gaining New Clients: https://www.succeedthroughspeaking.com/live-demo-registration Summary Have you always been scared of public speaking or even as simple as presenting your ideas to others? Do you often find yourself being overwhelmed by the different “What if” questions before your presentations? Are you ready to go out of your comfort zone and become a fearless speaker that guarantees to raise your profile and get you new clients? Tom Bailey is the Founder of Succeed Through Speaking and spent the first 25 years of his life becoming an expert at avoiding public speaking. He now helps other entrepreneurs, experts, coaches, and consultants use speaking to raise their profile and gain new clients. In this episode, Tom shares his tips on how to market through speaking. He also shares his insights on how to overcome your public speaking fears and change those “What if” questions into new opportunities! Check out these episode highlights: 01:31 - Tom’s ideal client: “They're experts, entrepreneurs, consultants, and coaches who are typically either solopreneurs or maybe they've got one or two VA's in their team.” 01:48 - Problem Tom helps solve: “So the typical problem is that they're the world's best-kept secret. And what I mean by that is that they're normally amazing at what they do. They can provide such great value, but nobody knows that they exist.” 02:38 - Typical symptoms that clients do before reaching out to Tom: “I think the best way to position this is because I was my first client, as you mentioned, and I did spend the first- how many? 28 years, I think it was, avoiding public speaking, and it really did hold me back in terms of relationships, in terms of career.” 04:00 - Common mistakes that people make before they find Tom’s solution: “From my typical experiences is that they are all too often instead of being the face of their business, they'll hide behind their business. And what I mean by that is they're typically posting faceless, inauthentic content on social media.” 05:17 - Tom’s Valuable Free Action (VFA): “I think what they need to do is really take note of what you and I are doing right now. So, Tom, as the host of your own podcast, you know, you're showing up online as the expert or authority in your niche. And because ultimately, you're the figurehead of your brand.” 06:25 - Tom’s Valuable Free Resource (VFR): Check out Tom’s Masterclass: www.succeedthroughspeaking.com 07:20 - Q: I think the main question that comes up is around the fear of public speaking. You know, where does it come from? And what can I do about it? And the biggest thing for me with fear is that it normally shows up as "What if" questions linked to the presentation or the video. A: Ultimately, it's just trying to reduce the fear of these "What if" questions by creating some "What could happen if we took this opportunity". Tweetable Takeaways from this Episode: “Instead of posting other people's content, be the face of your business.