How to Get Search Engine Rankings Without Spending a Dime – In Just 7 Minutes with Jason Ciment
Marketing The Invisible - A podcast by Tom Poland
Discover why search engine rankings should greatly matter to you and your business’s visibility Learn how SEO is ever-changing and is not something to be done by a one-man team Find out how you can spend less to no money on SEO while making the most out of it Resources/Links: Wanting to Know More About Search Engine Optimization and Help Your Business Change Its Visibility Game Online? Learn what are the best digital marketing strategies that can guarantee an up in your search engine rank while spending lesser money and time: getvisible.com/buy-the-book/ Summary Do you often feel like your business isn’t gaining much traction and visibility online? Have you been struggling to look for a digital marketing strategy that would best fit your business online? Are you ready to find out the power of search engine optimization for a lesser expense and lesser time? Jason Ciment was, formerly, an attorney and CPA. He runs a digital marketing agency out of Phoenix and Los Angeles that focuses on SEO, Social Media Marketing and Web Design for WordPress and eCommerce powered websites. In this episode, Jason talks about how SEO will guarantee you more clients, more views, and more profit for your business online at a low expense and lesser time. He also shares what are the common mistakes when it comes to starting and handling SEO that you should be avoiding. Check out these episode highlights: 01:03 - Jason’s ideal client: “Someone who values their time at $300 or more per hour is my ideal client.” 01:15 - Problem Jason helps solve: “So it's to help them understand that no matter how much they try, they're not going to be as good as our team at getting them ranked on Google or Bing. So the first step in our traffic solution is to get them rankings on the search engines.” 01:50 - Typical symptoms that clients do before reaching out to Jason: “Well, first of all, if they go to Google and type in the search, and they see their competition beating them, that's the first sign they have a problem.” 02:26 - Common mistakes that people make before they find Jason’s solution: “So the first thing is they tried to do it themselves, which almost, remember, if my ideal client is the $300 or more per hour earner, they shouldn't be spending time doing SEO. The arbitrage is just too amazing for them.” 03:30 - Jason’s Valuable Free Action (VFA): “ So there's one idea, it's called an "expert roll-up", or a "leaderboard" is another way of understanding it, which gives you the power of two for one action. So if, let's say you, find 10 people in your Rolodex that are good referral sources, or they add to the credibility because you're part of the conversation that they’re having online.” 04:36 - Jason’s Valuable Free Resource (VFR): Check out Jason’s Book: getvisible.com/buy-the-book/ 05:45 - Q: What makes you different or better than people who do what you do? A: Well, first of all, I've lived on the other side of the table as the client for years running an eCommerce business. So I've been an entrepreneur. I've been the guy fighting budgets and figuring out how to do things. Tweetable Takeaways from this Episode: “The algorithm is moving fast. The whole idea of just having a staged set of deliverables to do SEO, that's very, as that song goes, 2008.” -Jason CimentClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the ...