How to Get More Leads and Sales for Your Coaching or Consulting Business – In Just 7 Minutes with Sharon Henderson
Marketing The Invisible - A podcast by Tom Poland
Find out how to overcome that tech overwhelm feeling and find the best and right digital marketing system for you Learn why you shouldn’t be focusing on attracting everybody and instead focusing on your specific target audience Understand why knowing first who really is your ideal client and their pain points is important when finding the right marketing strategy Resources/Links: Wanting to Learn How to Launch Your New Digital System in the Fastest Possible Time? Find out more on how you can get more leads and sales by enhancing your digital marketing: www.sharonxhenderson.com/free-digital-marketing-system Summary Have you been struggling with getting more leads and sales that it just seems impossible to get the clients and profit you ever so wanted? Are you looking for the right marketing strategy that will help ease your tech pain and confusion? Do you want to learn how you can launch the new digital system that will promise you better clients, better profit in a shorter time? Sharon Henderson has an award-winning digital marketing agency that helps coaches generate more leads and sales through cohesive digital systems that include a website, sales funnels, automation, and more. In this episode, Sharon talks about the new and best digital system that could be the answer to your marketing and sales problems. She also shares her insights on what you should ask yourself and reflect on to further learn more about your target audience and use that information to enhance your marketing system. Check out these episode highlights: 01:14 - Sharon’s ideal client: “My ideal client is a coach or consultant who's either just starting out and needs systems for whether you have the ROI entry-level method for them. And we have the ROI full methods for those that are established, coaches and consultants.” 01:39 - Problem Sharon helps solve: “Well, a lot of our clients have major tech overwhelm. They want to do what they love doing. They don't want to be having to fiddle with all the technology.” 02:14 - Typical symptoms that clients do before reaching out to Sharon: “So it's often coaches and consultants. Quite often, they've come through the institute, the Coaching Institute, and what is focused on there, in terms of marketing, is very, very limited.” 03:23 - Common mistakes that people make before they find Sharon’s solution: “The biggest one is that they cast the net far too wide. They try to attract everybody. And if you do that, then you're going to end up not attracting anyone, and certainly not people that you want, the people that you want to serve who can afford you and value your services.” 05:02 - Sharon’s Valuable Free Action (VFA): “The first thing that they need to do is have a look at their current presence and ask themselves, do they know with real certainty who it is that they want to serve? And are their existing marketing efforts really tailored for that?” 05:30 - Sharon’s Valuable Free Resource (VFR): Check out Sharon’s Digital Marketing System Offer: www.sharonxhenderson.com/free-digital-marketing-system 07:02 - Q: Why is my offer such a great investment? A: The system combined with a great design that we also infuse into everything that we create is going to promote their personal brand as a coach or consultant and they just work. The systems work. Tweetable Takeaways from this Episode: “If you apply the right kind of digital marketing strategies,