How to Get Ideal Clients Consistently – in Just 7 Minutes with Dov Gordon

Marketing The Invisible - A podcast by Tom Poland

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 Find out the symptoms when having the problem of communicating services to potential clients Discover the mistakes in trying to get more clients on board consistently Know the three questions you need to answer to help you identify the niche you should focus on Resources/Links: For 5 years, Dov's manual is sold for $97. It's called "How to Systematically and Consistently Attract First-Rate Clients" and it's really, really good. Now, you can get it FREE right here: www.dovgordon.net/tom-gift Summary Dov Gordon is the Founder and Head Coach at The Alchemist Entrepreneur. He helps consultants, coaches, and entrepreneurs develop a consistent flow of their ideal clients. In this episode, Dov shares how he helped his clients get their ideal clients consistently. He’ll tell more of how he addresses their basic problems and turn them into a simple, repeatable and effective sales and marketing process. Apply the three questions to discuss with your clients and know the niche they need to focus on. Lastly, learn the mistakes you need to avoid when trying to onboard your clients. Check out these episode highlights: 01:23 – Dov shares his ideal client are consultants who mastered their craft but have problems in the marketing and sales areas 02:02 – The problem he solves - helping clients confidently speak about their services and turn that into a simple marketing and selling process 02:59 – Symptoms that people experience when not articulating the tactical sales and marketing 03:45 – Mistakes in trying to get more clients on board consistently 05:25 – Valuable Free Action: Dov recommends to answer these three questions to help solve the problem : What are the problems that you help solve and the results that you enable?Get clear about who has those problems,how could you group the people who have those problems want those results? What are the qualities and characteristics of your ideal client and where those answers overlap? The answers will lead to a three-circle Venn diagram resulting to determine the niche that the client needs to focus on 05:54 – Valuable Free Resource: – Download a free 88-page manual, “How to Systematically and Consistently Attract First-Rate Clients” the audience can get at www.dovgordon.net/tom-gift Tweetable Takeaways from this Episode: “To be really confident in who you are, you need to be able to talk about what you do in a way that you feel proud of the message and the message actually connects and resonates.” -@DovGordonClick To Tweet “One thing we've learned is that every tactic can work and every tactic can fail and it's not about Facebook ads or webinars or this or that. All of those could work and we helped them design the simplest, shortest direct path to their…Click To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland joined today by Dov Gordon. Dov, a very warm welcome, sir. Where are you hanging out? Dov Gordon: I'm in Israel. Tom Poland: Israel! We're spring has sprung, I believe. Dov Gordon: Yes, it has including the allergies. Tom Poland: Pollens in the air. Folks, I asked for a short bio and this is what he gave me. Dov Gordon helps consultants and experts get ideal clients. Consistently.