How to Get Featured in the Media over Two Thousand Times – In Just 7 Minutes with Josh Elledge

Marketing The Invisible - A podcast by Tom Poland

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 Learn how to own and grow your authority as an influencer with more social proof, powerful associations, and success indicators Discover how to attract and expand your audience by getting the media and influencers to promote you Know how to use your influence for higher sales, conversions, and partnership opportunities Resources/Links: https://upmyinfluence.com Summary Josh Elledge is a U.S. Navy veteran and launched UpMyInfluence.com to help turn entrepreneurs into media celebrities increasing their authority, influence, and revenue. In this episode, Josh shares how influencer marketing can help you get more authority and visibility, resulting in greater influence and revenue for your brand. Check out these episode highlights: 01:20 – Josh's ideal client: For someone who wants to get in the media obviously it needs to be someone that wants to have an impact in the world. Also, I should say that we tend to work with people that have established profit centers 02:030 – Problem he helps solve: Getting the PR and the influence, the eyeballs, but you're making sure that this actually turns into business at the same time. 04:09 – Typical symptoms that clients do before reaching out to Josh: High cost per lead 05:30 – Common mistakes people make when trying to solve that problem: Just selling, selling, selling, selling, selling. 06:47 – Josh's Valuable Free Action(VFA): Go through all of your social media accounts and I want you to get new headshots. I want you to make your branding consistent across all of your social media channels. Tweetable Takeaways from this Episode: “Go through all of your social media accounts and I want you to get new headshots. I want you to make your branding consistent across all of your social media channels..” -@joshelledge Click To Tweet Info about our correspondent host:Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Travis Bennett: [00:00:09] Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis Bennett and I'm coming to you live at Yangon, Myanmar right in the middle of the rainy season. So, I'm joined today, we're welcoming back Josh Elledge, great to have you again on the show. Josh Elledge:[00:00:23] Thank you so much, Travis. Travis Bennett: [00:00:25] Cool. And where are you hanging out today? Josh Elledge: [00:00:27] I'm in sunny Orlando, Florida. Travis Bennett: [00:00:30] Perfect. So... Josh Elledge: [00:00:31] It's already it's, it's not even lunchtime. It's late morning. It's already peaking 90 degrees, so. Travis Bennett: [00:00:38] That does not sound great. Air conditioning goes all the way. Josh Elledge: [00:00:43] Yep that's it. Travis Bennett: [00:00:44] That's it. Josh Elledge: [00:00:44] We live on. Travis Bennett: [00:00:45] Perfect. So, for those of you who don't know Josh, he's a U.S.