How to Get Consistent Lead Flow Without Needing to Become a Marketing Expert – In Just 7 Minutes with Matt Clark
Marketing The Invisible - A podcast by Tom Poland
Discover how to ditch that revenue rollercoaster and get your clients hooked up with your signature offer Learn why you don’t need to change your business model and just give the right price Understand what the sales and decision acceleration is and how you can increase your price in just three promising ways Resources/Links: Wanting to Find Out How to Get Leads That Convert? Learn more about how you can attract more and get your clients hooked with your best signature offer: www.thevirtualedge.com Summary Have you been stuck on the revenue rollercoaster and don’t know when you’re going to reach that peak again? Are you struggling to get your clients hooked up on your services or products? Do you want to learn how you can create a signature offer that will guarantee you consistent lead flow? Matt Clark is the co-founder of the Rainmaker system where he helps coaches, consultants, speakers, and experts to create a signature offer that increases their prices, buys back time, and converts clients effortlessly. In this episode, Matt talks about how to get off that revenue rollercoaster and create a high-ticket offer that your clients just can’t resist! He also shares his tips and insights on how you can increase your price and charge what you are worth in just three ways. Check out these episode highlights: 01:36 - Matt’s ideal client: “So we work with coaches, consultants, course creators, anyone that's an expert in their field, and that has got something that they need to get out to the world. And the biggest, most important part about this is that they want to make an impact.” 02:05 - Problem Matt helps solve: “The biggest problem that we solve is that we help them to create a signature offer. The reason it's a problem for them is that most coaches, consultants, course creators are either charging too little or are charging hourly for their services.” 03:08 - Typical symptoms that clients do before reaching out to Matt: “So I mean, I look at someone that I was speaking to yesterday. And his big challenge is that he's a consultant. He's an expert at what he does.” 05:02 - Common mistakes that people make before they find Matt’s solution: “The biggest thing is that they try and they look at other people, and then they kind of try and price themselves somewhere in between there. There's nothing that distinguishes them from anybody else, you know.” 06:08 - Matt’s Valuable Free Action (VFA): “So one thing that can set you apart from everyone else, and I like to call this "sales acceleration" or "decision acceleration" is that when you take a look at your offer, you want to, number one - is three ways you can make more money.” 07:08 - Matt’s Valuable Free Resource (VFR): Check out Matt’s Website: www.thevirtualedge.com 07:39 - Q: Why don't more people focus on the offers the first thing they do? A: Because everyone out there is talking about leads, is talking about sales. And everyone thinks that you need more leads and you need more sales, but the truth is that most people have already got leads. Tweetable Takeaways from this Episode: “Instead of changing the entire business model and everything there, let's take a look at the offer. Let's simplify it.” -Matt ClarkClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone,