How to Get Clients With Video – in Just 7 Minutes with Steve Martile

Marketing The Invisible - A podcast by Tom Poland

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 Find out how to maximize the value of your lead through relational marketing Learn how charging more can transform your business, help triple your net profits and allow you to double your time off Free valuable actions to implement that can help you take a prospect to become a perfect buyer Resources/Links: Steve Martile’s 9-step FREE Course: Endless Top-of-the-Line Client Leads for Your Business: Join Here:www.freedomeducation.ca Summary Steve Martile is a marketing consultant, coach, and self-help teacher who lives in Sudbury, Canada. In this episode, Steve shares how he helps coaches, consultants and speakers triple their net profits and double their time off by retaining higher paying clients without being manipulative, and without working so hard. Check out these episode highlights: 02:29 – Steve's ideal client: professional training, management,or consulting agency owner, self-employed, or with 1-10 employees 02:03 – Problem he helps solve: being in front of qualified sales conversations so that they've got appointments booked in their calendar through relational marketing that sells itself 03:07 – Typical symptoms that clients do before reaching out to Steve: servicing at lower fees, experiencing low conversion-closing ratio, offering low-value on client work 04:34 – Common mistakes people make when trying to solve that problem: they think that they’ve got lead generation problem when in fact they’re talking to the wrong audience, and they're unclear on their perfect buyer or perfect avatar 05:039 – Steve’s Valuable Free Action (VFA): clarify your perfect buyer, write an offer for that buyer send them to a call-to-action, and finally send an offer. 07:28 – Steve’s Valuable Free Resource(VFR): www.freedomeducation.ca 08:01 – Q: Where do you find your perfect buyer? A: I always suggest doesn't matter if it was B2B or B2C, start on LinkedIn Tweetable Takeaways from this Episode: “Once you start to charge more you're going to be billing up more time for more time with your clients.” -@steve_martileClick To Tweet “When you get really clear on who your perfect buyer is and what happens is you get more of the right people on a conversation.” -@steve_martileClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. Very well welcome to another edition of Marketing the Invisible my name is Tom Poland beaming out to as always from Little Castaways Beach in Queensland, Australia joined today by Steve Martile. Tom Poland: Steve, a very warm welcome sir. Where are you hanging out? Steve Martile: I'm in Sudbury,Ontario. Bought a four-hour bus ride, north of Toronto. So way the heck out here. We've got about 100 lakes in the surrounding area a small town about a hundred thousand people. Tom Poland: So you like a hunter, and a bushwalker, and a bear wrestler? Steve Martile: None of those but I do play hockey in the winter and I love swimming and tennis and all the old stuff fabulous. Tom Poland: So we sell our fabulous outdoor areas. Well, we better get on with the interview. For those of you don't know Steve. He helps coaches, consultants, speakers triple the net profits and double that time off. Wow. Tom Poland: By retaining higher paying clients without being manipulative and without having to work so hard.